On this episode of Huntin’ Land, Dr. Will Griffin, Ph.D. in animal science and lead designer for Big & J, joins us to break down the science behind mineral supplementation for whitetail deer. We discuss when it's effective, how it supports herd health and antler development, and why not all products are created equal.

Dr. Griffin explains what hunters should look for on product labels, how to properly place mineral sites, and clears up the common confusion between salt and mineral licks. We also tackle concerns around disease transmission and offer practical tips for landowners looking to improve their habitat strategy.