Symbols are weird. Actually, there are fairly intuitive in many cases, but many are surprisingly new. We explore the recent history of the arrow symbol and the way that it is able to direct human behavior pretty much regardless of language or culture despite only being a few lines. 

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Links and References: 

1. https://pmc.ncbi.nlm.nih.gov/articles/PMC1702402/
2. https://paloaltou.edu/resources/business-of-practice-blog/behavioral-chain-analysis
3. https://linksaba.com/how-to-use-behavior-chain-interruption-strategy-bcis/
4. https://www.researchgate.net/publication/250169897_The_Behavior_Chain_Interruption_Strategy_A_Review_of_Research_and_Discussion_of_Future_Directions
5. https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=5708&context=etd

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Support our podcast: www.patreon.com/wwdwwdpodcast