In the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media.

The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it comes to her work life and finding valued aligned work, so make sure you listen to that first.

In this chat, Kate & Marisa break down what is currently trending on social media, what is working for creators and for brands and why it is so important to create real and genuine spaces on the likes of TikTok and Instagram.

Listen now and make sure to follow on your favourite podcast app.