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Today, we’re diving into the wild world of driving school marketing!
Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine.
Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!
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Check out Inspire
Check out Will's Substack
For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/
For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:
The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:
Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!
Takeaways:
Today, we’re diving into the wild world of driving school marketing!
Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine.
Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!
Get a FREE week's trial with The Instructor Premium!
Check out Inspire
Check out Will's Substack
For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/
For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:
The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:
Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!
Takeaways:
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