Make Marketing Suck Less for Expertise-Driven Solo Businesses

Minimal Viable Michelle: Understanding Your Body of Work for Repurposing


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It's that time of year when you're casting a big vision, making plans, setting goals, and thinking about the projects that will move your business forward in 2023. But as Helmuth von Moltke the Elder said, no plan survives contact with the enemy. And no business plan survives contact with reality.

So what do you do when reality sucker punches you in the gut? We are gonna talk about this and why this podcast went on hiatus unexpectedly at the end of 2022. 

In this episode:

  • How suddenly becoming a full-time caretaker taxed me mentally and physically
  • Why I started thinking in terms of Minimum Viable Michelle
  • How I evaluated my minimum viable marketing, and why that meant taking time off from the podcast
  • How I repurposed content to maintain contact with my email list and continue generating revenue
  • What made it onto my Thrive List

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion
  • Request a free 1:1 Chat 
  • Finally Nail Your Message

Resources:

  • Tara Newman
  • Carrie Soto Is Back,Taylor Jenkins Reid
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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