In contrast to our longer episodes with guests, this time In The Dirt, Mack discusses why most mining companies are wrong about social media and marketing themselves. In the coming decades mining companies will have to focus on maintaining their Social License to Operate (SLO). Social media is a key part of building and maintaining that initiative to not only attract people to work at a mining company, but build rapport with the general public and investors.

If you would like to connect with Mack, find him on LinkedIn at Mack Plovie or Instagram @earthmoversmedia. Check out our website for more https://earthmoversmedia.com/