The decision last month to cancel the entire minor league baseball season had a profound affect not just for tens of millions of fans, but more than 150 towns across America. David Wright, the league's chief commercial and marketing officer, calls the league "the front porch of local communities." Wright, who prior to MiLB spent a decade-plus building Major League Soccer, talks with Jason Kelly, Michael Barr and Mike Lynch about keeping fans engaged without play, supporting those local communities and lessons from other sports leagues finding their way back.

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