Thrive Market, headquartered in Los Angeles, is a mission-driven grocery store, and it truly has boots on the ground. The natural and organic market is TRUE certified for zero waste and also is climate-neutral certified. For every paid membership a portion is donated to families who cannot afford healthy food, those in the military and to emergency responders.

Thrive Market has reduced plastic use by 70%, and the suppliers and vendors it works with also have done their part in reducing plastic use, and so far in 2023 the company is experiencing double-digit growth, and is even setting records in some categories.

Bill Wilson, senior editor for Supermarket News, talked to Jeremiah McElwee, Chief Marketing Officer for Thrive Market, about the mission of Thrive Market and how it has navigated through the COVID-19 pandemic and the current era of inflation.

Take a listen.

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