Australia’s one of the biggest meat-eating countries in the world. And demand-supply is a very real issue. If we keep eating meat at the rate we do today, we’re not going to be able to sustain it.

Creating an alternative is all well and good, but as a brand, how do you change the hearts and minds of Aussie meat eaters? What does the future of alternative meat look like? And how much will brands matter in this category? Andrew May, v2’s Chief Growth Officer, joins us on the show to answer our many que