The panel unpacks a real-world ER case that blew up online: a client found goofy selfies on her phone after a euthanasia and assumed staff were mocking her grief. Using Phil’s “MRI—Most Reasonable Intent” lens, they explore how small judgment errors can look catastrophic in the wrong context, why social media pile-ons escalate harm, and how to respond with compassion without assuming total blame. They share practical approaches—owning your part, direct heartfelt apologies, pausing the firestorm, leaning on core values and protocols, avoiding undertrained “warm body” assignments, and, when needed, bringing in PR help. At the core: people want to feel heard and to know they matter. Clear, honest communication defuses most situations; for the rest, empathy and measured accountability guide the way.