Founded & Funded

Mistakes to Avoid when Building a Marketplace Business, with Avvo Founder, Mark Britton


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Seattle is known for marketplaces – Expedia, Zillow, Redfin, Amazon.  Building them is REALLY Hard.

Mark Britton, a Strategic Director at Madrona and the founder of Avvo, a marketplace for consumers to find lawyers, talks about the opportunities for startup founders passionate about a community based marketplace, and the mistakes he sees entrepreneurs make when they set out to build one.  He and Elisa La Cava from Madrona talk about the evolution of Google from search to interactive services for consumers, what to do when big tech wants your market and how AI and ML technologies can change the playing field. 

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Founded & FundedBy Madrona Ventures

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