Mixternal Messaging

In this episode of Mixternal Messaging, Cynthia Hayes sits down with Katy Lucey, former agency leader and now founder of Metric Impact, to explore what's really driving burnout inside today's agency teams. Katy shares why traditional consulting often misses the mark, how she's creating space for teams to think, and why empathy and enablement aren't just buzzwords, they're a necessary foundation for better work and better results. From mini "therapy" sessions to leadership mindset shifts, Katy unpacks how slowing down, listening more, and customizing solutions lead to stronger teams and smarter marketing. If you're leading or working in an agency, this episode will bring you some peace of mind.

To connect with Katy, click here: https://www.linkedin.com/in/katylucey

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, Liger's Cynthia Hayes sits down with Maddison Grigsby of LOCAL for a deep dive into the art of internal storytelling and change management. Maddison shares powerful insights on why employees naturally resist change, and how leaders can overcome that resistance by building trust, meeting people where they are, and weaving a consistent narrative throughout the entire employee experience.

To connect with Maddison, click here: https://www.linkedin.com/in/maddisongrigsby/

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, host Cynthia Hayes talks with Poonam Nath, Executive Leader of Product Operations at Fiserv, about what it takes to deliver successful product launches and create a positive client experience—especially when the road gets bumpy.

From managing cross-functional teams to aligning C-suite expectations with real-world challenges, Poonam shares her tactical approach to keeping initiatives on track, navigating resistance, and using data to improve outcomes. You'll hear how she turns friction into forward momentum and balances transparency with trust, inside and out.

Whether you're in product, marketing, or operations, this episode offers real strategies for turning internal communication into external wins.

To connect with Poonam, click here: https://www.linkedin.com/in/poonam-nath-l/

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today's B2B world—both as a brand-building powerhouse and a tool for internal alignment.

From enabling your sales team to speak confidently online, to strengthening your employer brand and building authentic employee advocacy, Stacey shares smart, actionable advice for creating content that connects across departments and audiences.

And yes, they talk memes, Barbie passwords, and why not everything should be AI-generated.

If you're looking to amplify your company's presence on LinkedIn while empowering the humans behind your brand, this one's a must-listen.

To connect with Stacy, click here: https://www.linkedin.com/in/stacyt/

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, host Cynthia Hayes sits down with David Armendariz and Sara Luther, co-founders of Relate Search, to explore how they've built a people-first recruiting firm rooted in authenticity and impact. From fostering a culture of collaboration to navigating generational shifts in the workplace, they share insights on crafting messaging that resonates with candidates and clients alike. Discover how hybrid work models, intentional feedback, and authentic storytelling are reshaping professional relationships and driving meaningful connections. Whether you're hiring or building a brand, this episode is packed with actionable takeaways.

To connect with David, click here: https://www.linkedin.com/in/dmarmendariz/

To connect with Sara, click here: https://www.linkedin.com/in/saratluther/

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes Shelby Wright, a Senior Account Executive at Learfield, who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tactics, illustrating how aligning on objectives can lead to successful collaborations. Shelby also discusses the evolving landscape of college sports marketing and offers practical advice on how brands can connect authentically with their audiences. Join Cynthia and Shelby for an engaging discussion about building effective partnerships, the nuances of brand marketing, and the unique challenges faced by businesses in today's dynamic environment.

To connect with Shelby, click here: https://www.linkedin.com/in/shelbylwright/

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger's Director of Revenue, and Katarina Taylor, Liger's Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition.

Listeners will learn valuable insights about handling internal and external messaging during a merger, the importance of core values in driving a cohesive company culture, and the steps needed to foster team collaboration, trust, and ongoing success. Whether you're preparing for a merger or want to strengthen your internal communication strategy, this episode provides actionable advice from those who've lived through it. To connect with Vanessa, click here: https://www.linkedin.com/in/vmarti1/ To connect with Katarina, click here: https://www.linkedin.com/in/katarinataylor/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messaging, host Cynthia Hayes welcomes Kelly O'Brien, the VP of Global Communications and PR at PDI Technologies. They delve into the vast scale of the convenience industry and PDI's pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and complexities of this merger, highlighting the importance of aligning internal and external messaging. She details a typical launch day, emphasizing the steps taken to communicate effectively with both the acquiring and acquired companies, the market, and internal teams.

To connect with Kelly, click here: https://www.linkedin.com/in/psukelly

To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of Mixternal Messenging, host Cynthia Hayes is joined by Stacey Schoeman, the AVP of Commercialization at U.S. Bank. We delve into Stacey's extensive background in marketing and her current role in overseeing go-to-market strategies for products and solutions. Stacey shares insights on coordinating efforts across product, sales, marketing, and support teams to ensure successful product launches. She emphasizes the importance of clear internal and external communication, highlighting the challenges and strategies for aligning messaging across various channels and stakeholders. Stacey also discusses the necessity of keeping sales teams informed and enthusiastic about new products while balancing technical details and market needs. Throughout the conversation, the focus remains on maintaining brand consistency and ensuring that all teams are aligned with the company's value propositions.

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In this episode of Mixternal Messaging, Cynthia welcomes Kathryn Smith, Managing Director of Marketing at Jencap, to dissect the correlation between a company's internal culture and its external branding.

Learn from Kathryn's insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses aiming to reflect their true identity in their brand message.

Don't miss this deep dive into strategic brand alignment.

Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/

Listen to our Podcast:

Spotify: https://open.spotify.com/show/1bN2DKcKFPFNkbk8RM05rJ?si=1ff53860b25e429c

Apple Podcasts: https://podcasts.apple.com/us/podcast/mixternal-messaging/id1735025042

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