At this stage, your prospect knows about your product, but they’re still comparing you against a bunch of other products. Your goal is to show them—why are you the best.

The solution-aware visitor knows there’s a solution, but can’t decide which product is the best for them. Your visitors know the result they want, but not that your product can provide that need.

https://podcasters.spotify.com/pod/show/mlmtrigger/episodes/250-Unlock-and-Resolve-Your-Prospect-Pain-Points-e2g25og

Your goal in this awareness stage is to create content that generates leads and attracts potential customers. You need to create a framework for understanding which customers you should be targeting and their awareness of the problem you solve.

https://podcasters.spotify.com/pod/show/mlmtrigger/episodes/How-To-Attract-Prospects-In-The-Awareness-Stage-e2fsl0j

When people don't know they need something, you don't need to increase brand awareness... you need increased WANT awareness. Then you follow with a solution and product awareness. 

Word-of-mouth marketing is when consumers talk about a company's product or service to their friends, family, and others. Make the word spread faster. It is free advertising triggered by customer experiences and can be an impactful strategy for growing your online business

An online marketing funnel is strategic to guide potential customers through the buying process. This is the best system where you attract people to your offer and then convert them into customers or team members. 

If you don’t learn how to market, then you’re just selling. And you’ll always have to sell hard, sell with high pressure and awkwardness. But if you learn how to market, it negates the need for you to hard sell.

When leaders reveal their failures, they are seen as more approachable and less arrogant. But being vulnerable isn't easy but it will fuel growth and success.

Storytelling is the most powerful means of communication there is and it’s part of who we are. Storytelling is what makes us feel, learn, react, and remember.

To boost your sales, begin incorporating stories into your strategy. Storytelling can help you build your brand’s identity and set you apart from your competitors. Captivating your prospects in sales is an art as much as it is a science. 

https://podcasters.spotify.com/pod/show/mlmtrigger/episodes/Pull-Them-In-With-A-Story-e2dq2sf