True ROI calculation requires complete data. You've got data on your In-app purchase, of course. But most mobile publishers also have ad monetization data. The question is: how do you get all of it together … match it up … and figure out true ROI based on your actual cost of user acquisition?

To get more details, we’re chatting with Lisi Gardiner, Senior Product Manager for Analytics for Singular. And we'd better be fast: we're keeping her from weekend pizza and wine.