In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.

Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising.

Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy.

00:00 Introduction to Multi-Platform Acquisition

01:14 The Rollercoaster Ride of FinTech

02:51 Key Differences in FinTech User Acquisition

04:08 Challenges and Strategies in Multi-Channel Marketing

06:13 Understanding Customer Behavior in FinTech

14:16 Navigating Legalities and Compliance

26:39 The Future of FinTech Marketing

29:01 Conclusion and Final Thoughts