In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more.

Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monitor and track your strategy. Americaneagle.com is here to help in the right direction.

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Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data.

In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers.

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In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show.

They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforce within organizations, and to make sure your business has clear objectives to be set up for future success.

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In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space.

According to Siteimprove's data research, 69% of people with disabilities leave a website immediately if it’s not accessible. The "Shifting Left" focus has users incorporated into the design process, making it easier for teams to implement accessibility functions within a website.

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In this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer.

"Never stop learning, and always be listening." Allison began her marketing career in the nonprofit association space and has grown to help clients understand their end goals. She analyzes and audits marketing plans to create original strategies and discovers new approaches to reinforce their efforts. Tune in to hear how Allison has grown into the digital marketing expert she is today!

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In this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event.

Tradeshows and events can be challenging to plan if you don't know where to start. If your business is considering joining a tradeshow/event, check out our resources mentioned in this podcast or linked below to get started planning for the future!

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Americaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together.

Within many marketing teams, PPC and SEO are often handled separately and are sometimes seen as alternatives to one another. This, however, is a mistake as these two strategies should be integrated! Listen in to find out why!

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In this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions.

TikTok has over three billion downloads and one billion active users on the app today, beating out its competition with the likes of Twitter, Instagram, and Facebook. TikTok sees more engagement on a daily basis, with one billion TikTok videos being streamed per day.

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In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season.

According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery.

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In this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts—Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business' online presence through search tips and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business.

When it comes to finding customers who need your products or services Search Engine Optimization (SEO) is key. Your business’s bottom line could be missing conversions, as potential customers are not scrolling through pages of search results to find you. Your business needs to rise to the top of search results for the right keywords for your products and services. 

Reach out to us today for an SEO Analysis here.

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