Modern Multifamily

Stacy Stemen is the SVP of Corporate Marketing & Development at The Passco Companies.

She is an incredible figure in the Multifamily industry with a remarkable track record of impact that spans Healthcare, Hospitality, Fitness, and of course - Multifamily and Commercial Real Estate.

I was fortunate to sit down with Stacy live and in-person at the Multifamily Social Media Summit in Napa, CA and we talked through some very fun, and relevant topics.

- Influencer Marketing 
- Why Stacy attends conferences
- Perspective from other industries that impacts her work at Passco
- And of course, we learned a bit more about Stacy's background in and outside of Multifamily

Please do yourself a favor and follow Stacy on LinkedIn: https://www.linkedin.com/in/stacystemen/

To learn more about The Passco Companies, head to their website: https://passco.com/

I was fortunate to host a live event with 3 incredibly smart and talented leasing leaders in the Multifamily industry.

We got into the brass tax of leasing and discussed a handful of topics all connected to leasing apartments.

Topics discussed:
- How to deliver an incredible tour
- Leasing tech
- Getting feedback to the marketing team
- Marketing collateral
- The importance of being authentic
- The fundamentals of leasing

I was fortunate to be joined by:
- Rebecca Smith of WPM
- Andrew Hudson of American Landmark
- Michael Lopez of Hawthorne Residential

You can catch the full video version here on YouTube: https://www.youtube.com/watch?v=GNRYFcdziAs&t=17s

Steve Wunch announced in Q4 of 2022 that he was moving across the country to join a brand new management company.

It left the industry wondering: "Where did Steve go?"

Today - you get to find out.

Steve recently joined Capital Square Living as their Vice President of Learning & Development to begin the process of pulling management in house for their parent company, Capital Square.

In this episode you'll hear about why Steve is so excited about Capital Square Living along with some very powerful career advice.

Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevewunch1/

Learn more about Capital Square Living: http://capitalsquareliving.com/

Catch the full version in Video over on YouTube: https://www.youtube.com/watch?v=ffkC9Opiezs

20for20 is one of the best pieces of content that the Multifamily Industry looks forward to each year.

Dom Beveridge, Principal at 20for20 sits down with 20 of the top executives in the industry to uncover trends and insights and then shares a robust outlook for the year ahead.

This year's whitepaper was packed.

Topics like centralization, ESG, BI, AI, and technology adoption were all discussed.

In this episode, we dig into the learnings from the 2023 guide as well as a few pieces that didn't make this year's edition.

Find Dom on LinkedIn: https://www.linkedin.com/in/dombeveridge/

Download 20for20 for free here: https://20for20.com/

I had the pleasure of hosting Mitch Ginsberg, the CEO and Founder of CommLoans on the podcast to hear the founder story and the why behind CommLoans.

They are a borrower-centric organization embarking on redefining the commercial real estate lending category.

I enjoyed learning from Mitch and also deeply appreciated his passion for the space. 

I'd encourage you to get in touch with Mitch or head to CommLoan's website to learn more.

Mitch: https://www.linkedin.com/in/mitchginsberg/

CommLoan: https://www.commloan.com/

Dream team!!

I was so lucky to host this session with such a powerhouse group.

As the preshow session for Multifamily Demo Day, I hosted a fast paced live event with 3 Multifamily leaders that I truly look up to.

Mike Brewer, COO @ Radco
Alexis Murrell, VP Marketing @ Middleburg
Kadi Mancuso, VP Sales and Marketing @ JVM

We talked 2023 trends and strategies and also took a ton of fun questions from our live audience.

You'll hear about AI, Vendor Selection, Centralization, and more in this fast paced 30 minute discussion.

Connect with and follow these 3 on LinkedIn:

- Alexis: https://www.linkedin.com/in/alexismur...
- Mike: https://www.linkedin.com/in/mikebrewer/
- Kadi: https://www.linkedin.com/in/kdmancuso/

Check out Multifamily Demo Day here: http://multifamilydemoday.com/

To watch the full-length video on YouTube - check it out here: 

https://www.youtube.com/watch?v=NFDQXLlFNJo&t=94s

I was fortunate to host Gary Gregory on the show this week.

Gary is a well-known executive leader in Multifamily, an author, and a renowned speaker and executive coach.

He recently published his 3rd book: The SUPERFANTASTIC Me! and I had to have him on the show to talk all about it.

We dig into the WHY behind this book and some core principles found throughout the entire read.

Find Gary on LinkedIn: https://www.linkedin.com/in/gagregory/

And be sure to check out his website: https://thegarygregory.com/

Autumn Hunt is the Director of Marketing at CIP Communities.

She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization.

In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework.

Here is a sneak peak:

Stage 1: Product Ideation & Development
Stage 2: Product launch planning & organizational alignment
Stage 3: Pre-launch marketing
Stage 4: Full mar-comm and pre-leasing operations
Stage 5: Ongoing marketing and sales alignment

I hope you enjoy this episode as much as I did!

Get in touch with Autumn on Linkedin: https://www.linkedin.com/in/autumnhunt/

See the video version on YouTube: https://www.youtube.com/watch?v=XBv7T8vpz0s

I had a blast spending time with Patrick Antrim on the podcast this week.

Patrick is the founder and CEO of Multifamily Leadership.

A business that is aiming to be the CNBC of the industry that's created an innovation council as their flywheel.

It was fun to talk to Patrick about what he's hearing from the market, what's next, and what his learnings were from attending the CES conference.

Find Patrick on LinkedIn: https://www.linkedin.com/in/patrickantrim/

Learn more about Multifamily Leadership here: https://multifamilyleadership.com/

I had an absolute blast with Eric Clark on the show this week!

Eric has accomplished a lot in his 14-year career in Multifamily.

Most recently, he played a big role in scaling BMC Investments, and over his career he's made major impacts on the operator, developer, and technology sides of the industry.

It was fun to sit back and chat with Eric.

We talked industry outlook, how to select and implement technology, what centralization means to him, and most importantly - what he's looking for next in his Multifamily career.

I highly encourage you to connect with Eric on LinkedIn: https://www.linkedin.com/in/ericclark1/

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