Modern Multifamily

Chris Walker is one of the strongest voices in B2B Marketing and I feel so lucky that I was able to spend time with him on my podcast.

This is the 2nd segment of the series with Chris, and in it, you'll hear some specifics from him regarding his take on the parallels between B2B and B2C marketing and how Multifamily marketers can think about the difference between creating and capturing demand.

Find Chris on LinkedIn here: https://www.linkedin.com/in/chriswalker171/

Last month, I had the opportunity to travel to Kansas City to participate in Go Local's Multifamily Executive Summit. 

Over 100 operators and technology providers gathered together to talk about some of the hottest topics in the industry - far and away, centralization was the key topic of focus.

I was fortunate to have John Jordan, co-founder of Go Local as well as Gray Lane, Director of Marketing at Asset Living, on to dig into this exciting topic.

Find John on LinkedIn : https://www.linkedin.com/in/john-jordan-921b082/
Find Gray on LinkedIn: https://www.linkedin.com/in/graylane/

And to learn more about Go Local, here is their website: https://golocalinteractive.com/

I had a blast talking with Marshall Friday.

He's the head of sales at ADT, a family man, and very active on LinkedIn.

It was so fun to dig into his career, what he's excited about, and some of the things he's done to build and maintain a great team culture at ADT.

I encourage you to connect with and follow Marshall on LinkedIn: https://www.linkedin.com/in/marshallfriday/

Recorded a short episode this morning to encourage sellers to play the long game while trying to finish Q3 strong.

Well timed episode 55 where we dig into the exciting 55+ / Active Adult category in Multifamily.

Martha Bader is the Director of Marketing at Arden 55+ Living and she has a huge heart and passion (along with a ton of experience) in this space.

It was great to sit down and dig into the category, the massive growth ahead, as well as the expectations that 'renters by choice' have of their community and manager.

This was a fun one!

To get in touch with Martha, I highly encourage you to connect with her on LinkedIn: https://www.linkedin.com/in/martha-bader-2021/

To learn more about Arden, here is their website: https://www.onearden.com/

Peter Richter is the Director of Investor Relations + Capital Markets at Interwest Capital. 

His background spans multiple facets of the Multifamily industry, and he's developed not only a passion but deep expertise for the rapidly growing topic of ESG.

What is ESG? It stands for Environment, Social, and Governance. But, there is so much more to unpack than just the acronym itself.

In this episode, you'll learn what ESG is, why it matters for the Multifamily industry, and how you can get started.

To get in touch with Peter, find him on LinkedIn: https://www.linkedin.com/in/peter-richter-84081382/

To learn more about Interwest Capital, here is a link to their website: https://interwestcapital.com/

Chris Walker is the CEO and Founder of Refine Labs. He's one of the most profound voices in B2B marketing and has taken LinkedIn by storm over the last several years.

I was lucky to have Chris on the podcast to tell his story, and to talk about the opportunity in Multifamily for both suppliers and operators to think differently about their marketing.

This is part 1 of the series with Chris and I hope you enjoy.

I highly encourage you to follow Chris on LinkedIn: https://www.linkedin.com/in/chriswalker171/

To learn more about Refine Labs, check out their website: https://www.refinelabs.com/

I really like what Liat and the Hyro team are doing on social right now and was lucky to join them on their show.

This week, we're cross-promoting this episode on our platform and I hope you enjoy!

To connect with Liat, find her on LinkedIn: https://www.linkedin.com/in/liat-kozuch-084795136/

To learn more about Hyro, head to their website: https://www.hyro.ai/

I had an amazing conversation with Christi Wedel, Training and Development Manager at TriCap.

She's experienced and passionate about Training, Employee Development, and Career Mapping - so, we dug into all 3 of those topics.

This was a fun one and I hope you enjoy!

To get in touch with Christi - she's easy to find on LinkedIn: https://www.linkedin.com/in/christiwedel/

Episode 50 is here! It's been fun to look back on all of the conversations that have been facilitated on this podcast, and I am genuinely excited about what's to come.

For episode 50, I flew to Arizona to sit down in person with Matt Rogers for a fun conversation.

Our friends at Multifamily Leadership graciously opened up their studio to us and we had an absolute blast recording this.

Thank you all for being part of this and as always, let me know if you have any feedback!