Modern Multifamily

I had an absolutely blast hosting Julie Butler this week on the podcast.

Julie is the VP of Asset Management and Transitions at Sentral, a Multifamily operator that is embarking on building a new category in Multifamily.

In this episode you will hear and learn about:

- Sentral's very unique operating model
- How Sentral is responding to the lifestyle that renters are asking for
- Amenities that the team is thinking about
- New Markets of focus
- ESG and what Sentral is doing to impact this
- And a ton of fun chatter with Julie

I highly recommend that you connect with and follow Julie on LinkedIn: https://www.linkedin.com/in/julie-butler-4aa12919/

Be sure to follow Sentral on LinkedIn or go to their website to learn even more:

https://www.linkedin.com/company/sentral-life/

https://sentral.com/

With close to 20 years of experience in Multifamily spanning property management, technology, and creating her own business - my conversation with Barbara Savona absolutely warrants a second round.

In this fun and fast-paced conversation, we covered a lot of ground.

Barbara's path to starting Sprout Marketing.

How and why she decided to create something to serve Property Managers across the industry.

And the importance of finding the intersection of passion and proficiency.

I highly encourage you take a look at her business - it's fascinating, and impactful, and I've been so impressed the more I've learned.

Sprout Marketing: https://www.watchyourbusinesssprout.com/

Also, please connect + follow Barbara on LinkedIn - I absolutely love her podcast:
https://www.linkedin.com/in/barbarasavona/

My absolute favorite conversations are speaking with founders and executives with (almost) no agenda.

Jacob Carter is the CEO and Founder of Nurture Boss - an exciting company that's adding a ton of value to the leasing process in our industry.

He's got his finger on the pulse of the industry - not just MarTech but all things technology, marketing, and operations.

We talked about what was on his mind and it was an absolute blast to riff with someone as smart and talented as Jacob.

I hope you enjoy this conversation as much as I did!

Jacob on LinkedIn: https://www.linkedin.com/in/jacobscarter/

Nurture Boss: https://nurtureboss.io/

David Lorenzen is an Executive Recruiter with Southcoast Partners - a premier recruiting firm focused on Real Estate.

I enjoyed our timely discussion on how candidates can stand out in today's fast paced and competitive hiring environment.

We got tactical and really focused on a few key areas:

- Optimizing: LinkedIn and Resume
- Utilization: Associations and Networking
- Soft Skills: Interviewing + Following Up

This was a really great conversation and I hope you find value in it. To get in touch with David - you can find him on LinkedIn: https://www.linkedin.com/in/david-lorenzen-6527289/

Explore the open roles at Southcoast here: https://southcoastpartners.com/

Devin Lusk is the Director of Marketing at American Landmark Apartments.

One of the biggest owner/operators in the Multifamily industry.

I'm lucky to call Devin a friend as well as a customer, and it was fun to dig into how she manages and builds relationships with the companies that help their team accomplish their big goals.

She doesn't call them vendors, or suppliers, to Devin - they are partners.

In this episode, you'll hear her recommendations on how to find the right partners, and ensure that you operate in alignment.

Find Devin on LinkedIn: https://www.linkedin.com/in/devin-lusk-53a54255/

And be sure to check out American Landmark's websites that are powered by REPLI:
https://www.alapts.com/

In this episode, I look back on some of the highlights after publishing 40 episodes in 2022.

This year, I felt focused on the podcast which made it fun to look back on the episodes of 2022.

There were 3 consistent topics that I dug into with guests:

- Multifamily Leasing
- Founders Stories
- Mentorship

I assembled 10 conversation clips that hit on one of these 3 categories and honestly, it was so fun to do this.

Thank you to everyone who has contributed to the podcast this year - as a guest, listener, or many of you who have shared ideas and provided inspiration.

In the final episode of 2022 you'll hear from:

- Lindsay Koch, Fogelman
- Rebecca (Becky) Smith, WPM
- Jess Adams, Grubb
- Andrew Hudson, American Landmark
- Corbin Wrights, REPLI
- Clint Lee, OneDay
- Zach Sloan, RentGrata
- Mike Brewer, Radco
- Marshall Friday, ADT
- Delight Merrill, New Castle

And Georgianna W. Oliver of Tour24 caps us off with a fun quote from her episode.

Let's make it happen in 2023! Happy New Year!

Delight Merrill is currently the Director of Property Management at Redwood Residential, and she's about to make an exciting career transition in Chicago.

Beyond her career, she has an absolutely incredible story about how a stray cat changed her trajectory.

In this episode, you are going to hear a very personal story about how Delight's life changed when she decided to choose happiness. And how that's transcended into every aspect in her life, including leadership.

I encourage you to connect with Delight on LinkedIn: https://www.linkedin.com/in/delightmerrill/

Enjoy!

Georgianna W. Oliver is the CEO and Founder of Tour24. 

According to her LinkedIn profile, she has a deep passion for turning roadblocks into efficiencies which has resulted in a 20-year track record of building and launching successful businesses fueled by innovation. 

In this episode, you'll hear the founding story of Tour24, as well as the things that have her and the team excited heading into next year.

I highly encourage you to connect with Georgianna and LinkedIn: https://www.linkedin.com/in/georgianna-w-oliver-5202484/

You can learn more about Tour24 on their website: https://www.tour24now.com/

I had an awesome time on this week's episode with Melanie Terschak of GoLocal and Damian Rollison of SOCI.

We dug in deep to the emerging trends coming of Local Search and more important, into specific tactics that marketers can take advantage of to improve their chances of winning online.

Both experts shared a ton of examples on this episode for future resarch/learning - here are a few that were mentioned:

https://www.meetsoci.com/resources/insights/
https://www.searchenginejournal.com/

Find Damian and Melanie on LinkedIn below:

https://www.linkedin.com/in/drollison/
https://www.linkedin.com/in/melanie-terschak/

In this episode, you'll hear from Ryan Barone - he is the CEO, CTO, and Co-Founder of RentRedi.

As always, I appreciated hearing the founder's story. How Ryan's experience has a renter in New York City inspired him to take action in solving a problem for an incredibly large and underserved market.

RentRedi has created a streamlined technology solution for independent landlords and it was so fun to dig into their product, the market they serve, and what they are working towards in the future.

I highly encourage you to follow Ryan on LinkedIn and to check out the RentRedi website to learn more.

https://www.linkedin.com/in/ryanebarone/

https://rentredi.com/