Even if you have the most interesting and useful content in the world, it doesn’t matter if no one sees it. Knowing how that content spreads within companies and across networks can mean the difference between huge reach and obscurity.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/how-content-is-shared 

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Why did you make the last purchase you made? Because you believed it would help you. Why did you believe that? Information. And usually that information comes from content. Learn the new content marketing imperative, and how sales teams can use it.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/content-marketing-for-sales-teams 

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Want to stand out and be noticed when you sell? You have to be different. And the truth is that different is more important than being the best. Learn why, and what you can do to stand out with product and service differentiation.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/product-differentiation 

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Developing your mind-reading skills will help you better serve your clients, period. We’ll take a look at how sales copy is developed, the lessons you can apply to improve your sales process and bottom line results.

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https://servedontsell.com/modern-sales/sales-copy 

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Sales is going through a seismic shift, and there are two core skill sets you need to stay relevant: consultation, and marketing. Learn why the change is occurring, and the core marketing skills you need to remain ahead of the curve.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/sales-skills-from-marketers 

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How likely is your opportunity to close? Timing is a big factor that'll determine the likelihood of success, reveal your clients' drive to change, and help you forecast a more accurate close date.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/sales-questions-right-time

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Whatever’s going on with your client that’s causing them pain, it’s causing other people pain too. You can uncover and leverage that collective hardship by asking this one question.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/sales-questions-who

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The more your client has tried unsuccessfully to fix their problems, the more pain they’ll be in. But have they tried enough yet? Learn how to find out in this episode.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/sales-questions-fix 

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When your client notices they have a problem can be just as important as understanding what that problem is. You’ll learn how to find out in this episode.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/salesquestions-when-did-you-notice-this-was-a-problem 

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In Part 2 of the #SalesQuestions, we'll find out why it's so important to learn how long your client has been experiencing their pain, and what that can tell you.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/salesquestions-how-long-has-this-been-happening 

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