In Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:<ul><li>The generational shift reshaping the industry</li><li>Challenges like the "Bob Problem" and outdated practices</li><li>The role of composable commerce in streamlining processes</li><li>How solutions like Commerce Tools Foundry are enabling businesses to innovate</li></ul> Explore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation.Stay tuned for the final episode in this series, rolling out next week!

In Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:The generational shift reshaping the industryChallenges like the "Bob Problem" and outdated practicesThe role of composable commerce in streamlining processesHow solutions like Commerce Tools Foundry are enabling businesses to innovate Explore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation. Stay tuned for the final episode in this series, rolling out next week!

In Part 2 of this special&nbsp;Watson Weekly&nbsp;series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:<ul><li>The generational shift reshaping the industry</li><li>Challenges like the "Bob Problem" and outdated practices</li><li>The role of composable commerce in streamlining processes</li><li>How solutions like Commerce Tools Foundry are enabling businesses to innovate</li></ul> Explore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation.Stay tuned for the final episode in this series, rolling out next week!

Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch

Stop reading the headlines and start understanding the frameworks.

The Watson Weekly is the premier resource for eCommerce executives, delivering sharp, independent strategy on the industry's most critical developments. Join 20-year veteran Rick Watson as he cuts through the noise to help you understand not just what is happening, but why it matters to your business.

Broadcasting three times a week:

Mondays: Strategic deep dives into earnings, mergers, and market shifts.
Wednesdays: Candid interviews with C-Suite luminaries and tech innovators.
Fridays: Join the Watson Weekend for Spirited debates on controversial topics with co-host Jessica Lesesky.

From AI implementation and marketplace dynamics to supply chain logistics and retail operations, we cover the entire commerce landscape. Whether you are a CEO, VP, or operator, this is your competitive advantage in audio form.

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Stop reading the headlines and start understanding the frameworks. The Watson Weekly is the premier resource for eCommerce executives, delivering sharp, independent strategy on the industry's most critical developments. Join 20-year veteran Rick Watson as he cuts through the noise to help you understand not just what is happening, but why it matters to your business. Broadcasting three times a week: Mondays: Strategic deep dives into earnings, mergers, and market shifts. Wednesdays: Candid interviews with C-Suite luminaries and tech innovators. Fridays: Join the Watson Weekend for Spirited debates on controversial topics with co-host Jessica Lesesky. From AI implementation and marketplace dynamics to supply chain logistics and retail operations, we cover the entire commerce landscape. Whether you are a CEO, VP, or operator, this is your competitive advantage in audio form.

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Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch

Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch

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