We’re joined by Haley from FS.SkatingStan, one of our favorite figure skating Instagram accounts, to talk about her experience at Worlds 2025, the efforts from the ISU to modernize the sport, and the role content creators play in the skating’s future.

Modernizing the Sport, and the Role of Content Creators in Skating’s Future

This episode of Scoreography features our very first guest on the show. Haley from FS.SkatingStan — one of our favorite figure skating fan accounts on Instagram — drops in for a wide-ranging conversation about the season, her experience at Worlds 2025, and the sport’s future.

We talk with Haley about the ISU’s apparent efforts at modernizing the World Championships through updated tech and presentation, as well as what’s in store for future seasons. We also discuss the sport’s current relationship with the content creator community, and how they could be better promoting skating through access, partnerships, and outreach to new fans.

Haley is a former competitive skater who now works in media and marketing. She uses the FS.SkatingStan instagram account, substack, and more to educate and entertain, with smart design and insightful commentary. You can find here at:

• Instagram: @fs.skatingstan
• YouTube: @fs.skatingstan
• Threads: fs.skatingstan
• SubStack: fsskatingstan.substack.com

 

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