Modrn Business

In this Episode, Zack Fishman sits with Harris Research International and goes over the history of the brand business opportunity with Dwayne Tanner and Doug Smith.

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

HUGE THANK YOU TO OUR SPONSORS:

SCORPION INTERNET MARKETING www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

IFPG: www.ifpg.org

The International Franchise Professionals Group is the world’s largest and most respected franchise consultant organization. IFPG’s nearly 1,000 members consist of franchisors, franchise consultants, brokers, lenders, attorneys, real estate experts, and other franchise professionals who help individuals through the process of evaluating buying and opening a franchise.

As a strictly membership based organization, the IFPG does not participate in any referral fees from franchisor members or brokers, thereby allowing all members to work freely together.

The IFPG provides all the tools and support needed to help sell more franchises and close more deals. Far beyond just a network of franchise professionals, The IFPG is a family of established, experienced, and highly professional members of the global franchise community.

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

Enjoy this special guest episode hosted by one of our sponsors, Red Boswell, President of the International Franchise Professionals Group. On the episode Red dives in to the Business Opportunity with Michael Haith, CEO of Teriyaki Madness.

We are really excited to publish this value packed episode. It really is at the top of our list for favorite conversations on the tour as we hosted a round table discussion with Joe Mathews covering a range of topics.

If you know Joe, he has opinions and he is not afraid to speak his mind. But his opinions are rooted in facts and backed by a very long career in franchising.

Listen in as we dive into topics like:

-What it was like working for the Legendary Fred DeLuca

-The numbers behind franchising, how many brands, how many new brands per year, how many franchise licenses are awarded and to who?

-Private Equity coming in to franchising, is a consolidation inevitable?

-Advice to emerging brands on how to look at capitalization, operations, and more

-What is franchising 3.0 and a "charge" for the next generation

Book link (free download!): https://franchiseperformancegroup.com/future-of-franchising/

SPONSORS:

SCORPION INTERNET MARKETING: www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb

BDO: www.bdo.co

Successful franchise systems are based on a consistent approach to business processes and compliance, as well as sound operational and financial controls. BDO is a leader in franchise accounting and advisory services, providing a comprehensive suite of integrated, value-added services to franchisor and franchisee clients. The complex and diverse issues you face today warrant franchisors, franchisees, owners and senior management to work with a firm that combines substantial resources with practical services.

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

In this episode with the Chief Marketing Officer and CXO of CraftWorks Holdings, we sit down with Josh Kern to discuss local store marketing, navigating agencies, new technologies, changing consumer habits, and much more.

One of the interesting hot topics we dive in to is engaging the community and local store marketing. We got in to specific examples using their Logan’s Roadhouse and old Old Chicago brands. Other Brands in their portfolio of brands include Rock Bottom, Chophouse and more.

Sponsors:

SCORPION INTERNET MARKETING: www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb

RALLIO:

Rallio is a powerful combination of social media technology and local agency

The easy-to-use mobile app enables franchisors and their franchisees to manage their entire social media presence, online reputation, and online directory listings in one place for all locations.

The advocacy program turns “Net promoters” into REAL promoters, and incentives franchisees and their employees to share content that portrays your brand as a "best place to work". And Rallio Local provides a white glove service that can manage EVERYTHING for franchisees,

Voted as the #1 social media technology platform and #6 marketing partner overall in the 2nd annual Entrepreneur magazine franchise supplier listing, Rallio will help you RALLY your employees and customers around your brand on social media. Visit Rallio.com today to get a 100% FREE local analysis report comparing your franchise system vs your industry averages. That’s www.rallio.com

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

In this special episode hosted by Justin Mink from Scorpion, Matt Friedman of Wing Zone shares his views on how third party delivery is shaping the restaurant industry and where he sees this monumental shift taking the industry, along with thoughts on menu innovation and how he quarterbacked a turn around for the Wing Zone brand and his franchisees.

~*~*~*~

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

SCORPION INTERNET MARKETING

www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mbh

Enjoy this discussion hosted by Red Boswell from IFPG.org, as he sits down with Dan Fields, Chief Development Officer of Expense Reduction Analysts.

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

IFPG.org

The International Franchise Professionals Group is the world’s largest and most respected franchise consultant organization. IFPG’s nearly 1,000 members consist of franchisors, franchise consultants, brokers, lenders, attorneys, real estate experts, and other franchise professionals who help individuals through the process of evaluating buying and opening a franchise.

As a strictly membership based organization, the IFPG does not participate in any referral fees from franchisor members or brokers, thereby allowing all members to work freely together.

SPONSORS:

SCORPION INTERNET MARKETING: www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

The IFPG provides all the tools and support needed to help sell more franchises and close more deals. Far beyond just a network of franchise professionals, The IFPG is a family of established, experienced, and highly professional members of the global franchise community.

~*~*~*~

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

On Day #9 of our American Franchise tour, we sit down with Hagan Kappler, President Of Service Master Clean and Merry Maids and Kimbrough Taylor, Manager Of Digital Content & SEO at ServiceMaster HQ in beautiful Memphis TN.

It was fun to chat about:

--Where they see opportunities to innovate in the home services space

--Key 2019 and 2020 initiatives

--How Amazon is NOT affecting their business

-How they differentiate from other home services franchisors

-"Get to know" game

-And much more

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

HUGE THANK YOU TO OUR SPONSORS:

SCORPION INTERNET MARKETING www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

IFPG: www.ifpg.org

The International Franchise Professionals Group is the world’s largest and most respected franchise consultant organization. IFPG’s nearly 1,000 members consist of franchisors, franchise consultants, brokers, lenders, attorneys, real estate experts, and other franchise professionals who help individuals through the process of evaluating buying and opening a franchise.

As a strictly membership based organization, the IFPG does not participate in any referral fees from franchisor members or brokers, thereby allowing all members to work freely together.

The IFPG provides all the tools and support needed to help sell more franchises and close more deals. Far beyond just a network of franchise professionals, The IFPG is a family of established, experienced, and highly professional members of the global franchise community.

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

Catching up with Bill DiPaola and David Mesa at Ballard Brands HQ on the north shore of New Orleans was a lot of fun. In this conversation, we covered a lot of ground, including learning about the business, its family roots, multi brand operations and development, approach to technology and more.

One insight that I pulled away was that they were very focused on technology impacting experience from the EMPLOYEE prospective first. Let us know what you pulled away from this chat.

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

SPONSORS:

SCORPION INTERNET MARKETING: www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

VALYANT.AI: www.valyant.ai

Imagine automating the order taking process at your restaurant and freeing your employees to focus on food preparation, payment processing and order accuracy. Valyant AI's artificial intelligence software, think Alexa or Google Home, can speak directly with your customers and take all drive through orders. As a result of automating this task, early Valyant customers have seen their customer’s wait times drop by 10% to 25% on average. The AI never gets tired and you can be assured that in every situation where it makes sense, customers will receive custom up-sell messages.

Valyant’s software uses data like trending food items, time of day, weather and even a customer’s decisiveness, to make specific product recommendations. This has resulted in an average order increase of 70%. That’s additional capital you could be earning today.

If you think your business could benefit from decreased wait times, and additional revenue, check out www.valyant.ai or contact them directly at [email protected] to learn more.

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

We enjoyed this on site chat with the Main Squeeze team at one of their franchisee's locations in New Orleans. We were also honored to be joined by Thomas Morstead, the acclaimed Pro Bowl punter of the New Orleans Saints. Listen to hear why he invested on the franchisor side of the business, and to learn how this technologically advanced franchisor give their advice on how to use technology to gain an edge.

Share:

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

SPONSORS:

SCORPION INTERNET MARKETING

www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

VALYANT.AI: www.valyant.ai

Imagine automating the order taking process at your restaurant and freeing your employees to focus on food preparation, payment processing and order accuracy. Valyant AI's artificial intelligence software, think Alexa or Google Home, can speak directly with your customers and take all drive through orders. As a result of automating this task, early Valyant customers have seen their customer’s wait times drop by 10% to 25% on average. The AI never gets tired and you can be assured that in every situation where it makes sense, customers will receive custom up-sell messages.

Valyant’s software uses data like trending food items, time of day, weather and even a customer’s decisiveness, to make specific product recommendations. This has resulted in an average order increase of 70%. That’s additional capital you could be earning today.

If you think your business could benefit from decreased wait times, and additional revenue, check out www.valyant.ai or contact them directly at [email protected] to learn more.

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever

Today’s guest, Kristen Pechacek, is the Digital Marketing Director at Self Esteem Brands, home of Anytime Fitness, Waxing the City and now Basecamp Fitness. Prior to her time at SE Brands she was with the Minnesota Vikings and has worked with almost 100 different clients on their social and digital presence.

We recorded the podcast BEFORE the tour, but I wanted to release it in the thick of the tour because the content is phenomenal.

In this chat, we got very tactical as it relates to the balance between national and local marketing.

We talked about:

-What that national and local playbook should look like

-How to approach social ROI in a world where marketers want to analyze how every dollar spent earns you dollars in return

-And much more

*HUGE THANKS TO OUR SPONSORS*

SCORPION INTERNET MARKETING

www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.

To learn more, visit www.Scorpion.co/mb

RALLO: www.rallio.com

Rallio is a powerful combination of social media technology and local agency that helps franchise brands display the soul their people and their culture on social media, one location at a time.

The easy-to-use technology enables franchises to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. The mobile app provides a simple way for franchisees to engage, and the advocacy system turns employees and customers into social advocates to dramatically amplify the overall local impact. Additionally, the Rallio Local agency, using additional local technology, can work with your franchisees to develop a highly engaging local presence. Rallio Local can either support franchisees or completely do it for them. To learn more, visit www.Rallio.com

Follow Us On Facebook and LinkedIn:

@MODRNbusiness

@Zjfishman (insta too)

@RyanThomasHicks (insta too)

Title Sponsor of the Summer Tour: Franchisors.com

Audio Engineer: Ben Kliever