Moghamra مغامرة

Rami Helali is the Co-Founder & CEO of Kotn, a Toronto-based world class clothing brand dedicated to producing high-quality, affordable cotton basics. Born in Canada and raised in Cairo, Rami's early exposure to entrepreneurship, inspired by his family's ventures, fuelled his passion for building businesses.

With a commitment to ethical manufacturing and sustainable practices, Kotn has grown rapidly, establishing a global team and opening 9 stores. Rami is also dedicated to social impact, leading initiatives that support Egyptian cotton farmers and contribute to local communities. They have formed partnerships with 5000+ farmers, 3,712 farms and 21 schools.

After graduating from Ivey Business School, he worked in the music industry before launching Kotn in 2015 alongside co-founders Mackenzie Yeates and Benjamin Sehl.

SPONSORS:

Nawy: The largest proptech in Africa

https://www.nawy.com

WUZZUF & Forasna: Leading hiring platforms in Egypt

https://wuzzuf.net/

https://forasna.com

TIMESTAMPS:

00:00 - Introduction

01:40 - Rami & Kotn

08:57 - Challenges

13:30 - Fashion Value Chain

18:45 - Branding & Marketing

40:45 - Fashion Industry Cycles

47:25 - Building A Successful Brand

57:42 - Closing Remarks

SOCIAL LINKS:

X: https://x.com/moghamrapodcast

Instagram: https://www.instagram.com/moghamrapodcast/

TikTok: https://www.tiktok.com/@moghamra

LinkedIn: https://www.linkedin.com/company/moghamra/

YouTube: https://www.youtube.com/@Moghamra

CONTACT REFAI:

Feedback - give feedback to Refai: https://uk.linkedin.com/in/refaix

This episode is proudly sponsored by:

Nawy: The largest proptech in Africahttps://www.nawy.com

Wuzzuf & Forasna: Leading hiring platforms in Egypthttps://wuzzuf.net/ https://forasna.com

Ameer Sherif is the Founder and Chairman of BasharSoft, the company behind WUZZUF and Forasna, two of Egypt’s leading online recruitment platforms. WUZZUF primarily serves white-collar professionals, while Forasna focuses on blue-collar recruitment.

Together, they have connected millions of job seekers with opportunities at thousands of companies across Egypt.

Since founding BasharSoft, Ameer has played a key role in shaping the company’s growth and securing investment from notable global and regional funds, including 500 Startups and the European Bank for Reconstruction and Development (EBRD).

He also serves as a Board Member at ITIDA (MCIT), representing Egypt’s tech startup ecosystem, and as a Venture Capitalist with Khwarizmi Ventures.In 2019, Ameer was recognized as an Endeavor Entrepreneur and named a Young Global Leader by the World Economic Forum.

Mostafa El-Beltagy is the CEO of Nawy, the largest proptech in Africa.

In this episode, we speak to Sherif Bichara, Co-Founder of Flapkap, a startup with over $37 million in funding that is leveraging data to address the $170 billion financing gap in the region.

Prior to Flapkap, Sherif worked at Helios Investment Partners, the largest private equity fund focused on investing in Africa, as an Investment Associate. At Helios, Sherif worked across multiple countries, including Nigeria, Kenya, Morocco, South Africa, and Egypt, as well as across different verticals such as renewable energy, digital infrastructure, and fintech.

Sherif started his career at Lazard’s Software M&A team, where he worked closely with leading software and private equity firms to advise them on their buy and sell-side strategies.

This episode is proudly sponsored by Nawy: https://www.nawy.com - The largest proptech in Africa

Khaled Attallah is the Co-founder & CEO of ariika, a leading DTC furniture and homeware brand that creates unique & modern products and make them accessible. ariika’s clients include big corporations, real estate companies, regional design houses and a large and diverse consumer segment base.

Prior to committing on full-time basis in ariika, Khaled had commercially managed Shave & Oral Care regional business units in Procter & Gamble for 5 years and was responsible for Egypt & Levant markets.

Khaled has managed to grow ariika’s business x25 times in the last 4 years while penetrating new strategic products segments, expanding the company’s regional presence and exporting to +12 markets, employing +150 employees, and raising multiple rounds of investments.

This episode is proudly sponsored by Nawy: https://www.nawy.com - The largest proptech in Africa

The merger is the largest in Africa’s tech sector and the two companies combined will have a collective customer base of over 450,000 merchants, serving an estimated 65 million consumers across eight countries: Egypt, Morocco, Kenya, Tanzania, Rwanda, Uganda, Zambia and DR Congo.

Before starting MaxAB, Belal was the General Manager for Careem in Egypt, where he introduced services like Careem bikes and scooters. He graduated from Virginia Tech and returned to Egypt to work in the family business.

This episode is proudly sponsored by: Nawy: https://www.nawy.com - The largest proptech in Africa

This episode is proudly sponsored by:

Tarek, an entrepreneur and a software engineer by education, serves as the managing partner of Endure Capital, a cross-border Venture Capital. Renowned as a first and early investor in transformative ventures such as Aspect Biosystems, Careem, and Imbue.

This episode is proudly sponsored by: