Momentum | The marketing podcast for photographers

Today Todd Watson, Co-Founder and CEO of Showit is on the show. Todd has been helping photographers create beautiful websites that book their ideal clients for 12 years and today, he's here to share his thoughts on what's working with photography websites, blogging, and marketing in the photography industry.

When I met Matt Mathews, I knew right away that I had to have him on the show. Matt has a really cool and pretty unusual photography story. I can't wait for you to hear how he went from working at a Walmart portrait studio as a teenager, went to nursing school and ended up being an incredibly successful boudoir photographer and educator. Tune in to hear the marketing and sales tricks that Matt Mathews has used to increase his sales from $70k to $400k in just a few years.

(FYI — this episode contains some adult language.)​

Jen Swedhin, founder of Jen Gets Shit Done is on the show to talks to us about the benefits of choosing a hyper-niche, ditching the "To Do" list and why she took email off of her phone.

Today I'm happy to have Tara Giles back on the show. Tara is a high school senior portrait photographer from Washington state. Her story will be familiar to many of you. Photography was a hobby, became something that she did on the side and then three years ago, she took the plunge and left her corporate job to pursue photography full-time. We had a great conversation about her experience making the leap to full-time, why she chose to focus on seniors and how she puts her own twist on senior model programs

Ted Leonhardt is on the show today. We had a great conversation about why it's so hard for creatives to talk about money, negotiate, and charge what we're worth (and tactics for fixing it).

When Leslie Kerrigan started photographing seniors ten years ago, it was a niche that nobody else in her area was focusing on. Today, that is not the case. The senior market has exploded and she has to stay on her toes to continue to be the most sought-after photographer in her area. How does she do it? In our conversation, Leslie, who is also the founder of Seniorologie shares some of her best tips for marketing and running a senior rep program. She also shares her thoughts on working from home versus having a studio, her favorite lens, and tips for partnering with local boutiques.

Writing a strong headline isn’t hard. Nate Wright is on the show with four simple rules that will help you write headlines that get you leads, in no time.

Vanessa Joy has been on the show quite a few times and is always one of my favorite photographers to chat with. In addition to being a talented photographer, Vanessa is also a talented business woman. She's creative and innovative and I'm excited for you to hear some of the ways that she's using social media to find and book new clients. She also shares how she approaches raising her prices and the most unusual lead source that she's ever had.

I recently had the opportunity to chat with Teri Fode, a senior portrait photographer from Sacramento, CA. Teri is truly an inspiration. She’s been in business for 15 years and along the way, she’s figured out how to turn every client into a customer for life. Tune in to hear how she handles pricing, email marketing and why she never tells anyone that she’s a professional photographer.

When Spencer Lum was starting out in the photography industry, he was 100% willing to hustle and do whatever it took to succeed. And hustle he did. He took whatever job came his way and found himself working 80 to 90 hours each week. He was busy. He was in demand. And he was just barely paying the bills. On today's show, Spencer shares how he was able to turn his business around and take his booking rate from 38% to booking 24 out of 25 weddings.