Monday Morning Wake Up Call with Kerry & Heather

Join Kerry & Heather as we discuss Gratitude & Reflections for 2022

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We have reviews multiple ways of attracting Seller leads in the past but with the changes in the market, we thought you could always use more!  Here are some ideas to kick off the New Year!

Automate the process of sending them comparable home sales activity

Set up a search of their neighborhood from your local MLS and send them the sold listings as they close so they can keep up with the activity in their neighborhood.

Send an unsolicited CMA every 6 months

Do a CMA a day for someone in your database and depending on how many in your database, you can cycle through them eerie 6 months.  Pair the unsolicited CMA with a Bomb Bomb video.

Email the homeowners in your database a monthly newsletter

This keeps you at the top of mind so they remember to call you, the local expert when it is time to sell.  Make sure you include an item of value in the newsletter. 

 Build a real estate database filled with homeowners

You should fill your database with friends and family members who own homes in the areas you service. You should include:
 • Your past buyers.
 • Owners you’ve met at open houses.
 • Past expired listing homeowners.
 • Homeowners in your farm area that you have communicated with.

Email your entire database 2 different questions

1. Are you planning on selling your home in 2022/2023

2.Have you had any thoughts of selling at these peak prices?

Adopt Agent databases who are leaving the business

There are many ways to do this:  buy the book of business up front, pay a referral for everyone in that agents database that uses you to buy or sell in the next 5 years or forever as long as retiring agents still has a license for referral

Do FB or Instagram live in front of Sold Sign of house. Ex:  It's Kerry @ RE/MAX Elite.  I am standing in front of 123 Main Street.  We just closed this property at ___% of listing price.  How you ask? Our / My marketing and negotiation skills.  (we don't love posting just solds, but an occasional one which is video with stats and info is OK).

Sign up for seller attractions Sites - you only pay a referral if you close the transaction. - Homelight or UpNest or OpCity to name a few. 

Create a seminar for seniors called "Big to Small House" - create a mailing campaign, create a landing page, run a FB ad. 

USE Instagram story Polls to engage potential clients  

Are you living in your Dream Home now - Yes/No

Have you had any thoughts of selling your home in 2022/2023 - Yes/No

  Then message the people that answer no to question 1 and yes to question 2 and tell them you would love to help them find their dream home 9of course they need to sell to buy )

The biggest topic we are seeing online today are all about Buyers.  With the media right now, the potential Buyers are hearing what is on the news, at the water cooler at their workplace as well as family member conversations but most are based on the National Media "Click Bait" type of news and we know doom and gloom seems to sell so how, as agents can we overcome these objections?

In a recent Tom Ferry Blog, he had some great questions and scripts that agents can use during this shifting market.  Here are some great takeaways.

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In most areas of the nation, the holiday season can be a struggle for selling or buying real estate.  Most families want to be settled in their home before the rush of the holiday parties and errands, of course weather can also be something you have to consider in your business.

With all of this in mind, now is a great time to implement some holiday marketing to prep for an amazing Q1!  Here are some ideas we found!

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 S3 Ep 379 - Reignite Business Planning Week 4
Let's Create that Roadmap to Success!

Join Kerry & Heather for Reignite 2023 Business Planning Week 3

S3 Ep 37 - Reignite 2023 Business Planning Week 2
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Reignite 2023 Business Planning - Week 1
Get the full scoop here
https://www.mmwuc.com/reignite2023

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10 Free Ways to Generate Real Estate Leads

1. Create a blog and write about topics that potential clients would be interested in.

2. Connect with people on social media.

3. Use search engine optimization (SEO)

4. Attend local events and introduce yourself to people as a real estate agent.

5. Get involved with local charities and non-profit organizations.

6. Sponsor a sports team or event in your community.

7. Give presentations on various topics related to real estate.

8. Host Open Houses

9. Connect with past clients and ask for referrals.

10 . Stay active on online forums related to real estate.