Monday Morning Wake Up Call with Kerry & Heather

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There's no denying that video marketing is powerful.  

The ability for someone to see and hear you allows them to get to "know you" without ever meeting you in person.  Sharing on social, uploading to YouTube gives you MAXimum visibility with your audience as well!  Here are some tips to get you started!

TIP #1 - Make your videos engaging.  You only have a couple seconds to grab someone's attention so make sure you have images, graphics and hooks first to keep them engaged.

Tip #2 - Know Your Audience - Which platforms do you use, who are you trying to reach?  Who are your ideal clients?  Knowing this will help you with your messaging.

TIP #3 - Add closed captions to your videos if you will be speaking.  This will allow people to read what you are saying vs turning their volume on.  Many people are scrolling through social media with their sound off.

Tip #4 - Make a list somewhere of questions you get asked frequently and start answering these questions through video.  Use your Notes app or maybe Google Drive to stay organized. Create a content calendar so you can be consistent!

Tip #5 - If you are not ready to be on video, no worries!  We use Canva to create market report videos, real estate tips for YouTube, social, reels & stories all without being on camera!  Start somewhere and the more you create videos, the easier it will be!

Tip #6 - Once you feel comfortable getting on camera, start recording yourself talking by sending your kids, spouse, loved ones videos!  The more you practice, the easier it will get.  We actually started a private Facebook Group for practicing LIVES without an audience to play and get comfortable.  You could do this with a Business Page, Instagram account, etc.  

Tip #7 - Get some basic equipment.  We always carry a tripod and Bluetooth clicker in our cars for on the go or out and about videos.  You never know when you will need it.  Once you decide to get on camera, a decent lav mic will do great to pick up your audio!  In our office we have a full green screen room with lighting, ring light tripod, green screen background as well as regular "product placement" backdrop.  You can get a starter kit on Amazon with these items for around $100.

Tip #8 - Keep it Real!  Showcase your personality!  This is one of the most powerful parts about video.  You are who you are, you look like you look and sound like you sound!  Don't let this be the reason you don't do videos!  Good lighting can help but in all seriousness, Being "You" will go a long way so let that personality shine! 

Tip #9 - On the go Video Apps. Article for top 21 best video Editing Apps 

• Quik
• Inshot
• Adobe Premiere Rush
• iMovie
• WeVideo
• Splice
• Vimeo Create
• KineMaster

Tip #10 - Real Estate Video Ideas to get you started.

• Video Introduction (perfect for website and Featured Video on your YouTube Channel)
• My 5 most asked questions from Sellers
• My 5 most asked questions from Buyers
• Neighborhood Tours - Choose your Top 3 Farming Areas
• Local Attractions / Businesses - Sell the area and fun things to do!
• Video Testimonials from your past clients!
• Frequently Asked Questions about Real Estate / Area

Join REVSnation Facebook Group - Group all about video for the Real Estate Industry!

Join Pinky Knows Naple

In times of the unknown, let's talk about how a business can stand out and take advantage of a possible recession by providing exceptional service and going above and beyond for its customers.
 
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You don’t need to spend a lot of money to get started in real estate. All the tools you need are available by tapping into your own skillset as well as the skillset of those around you.
 
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A strong Brand is going to help you stand out and establish credibility.  We are not just talking about what "Franchise" or Company you are with or colors you use for marketing, we are talking about your own personal brand. 

Here are a few questions to ask yourself when thinking of your Brand.

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Join Kerry & Heather for our mid year review!  Are you on track to finish strong?  Do you need to make any tweaks?

FULL BLOG - READ HERE

Get people talking about you.. in a good way!

Are you being remarkable and memorable when it comes to your business?

Here are 5 ways to get people talking about YOU!

Join Kerry & Heather on the Monday Morning Wake up call as we discuss ways to improve your online presence to Stop being a secret agent!

If you are like most agents, time management, especially in a crazy market and hectic fast- paced world, managing time effectively can be very challenging.  Working with Buyers & Sellers on their timeframe can always lead to other business tasks falling through the cracks but to be consistent with your business, time management right now is actually more crucial than you think!   

If you really want to achieve your business goals, you must stop wasting time and implement a structure to help you be more productive and focused.

1.  Get Organized!  Use your CRM for ensuring you are staying in touch with current and past clients as well as your sphere and prospects!  There are a ton of CRM's out there, find one that matches your business needs.  Just like websites, there is no one size fits all.  For example, if you generate online leads from a variety of places, you will most likely love Follow Up Boss because it integrates well with most platforms.  If you focus mostly on your sphere and past clients, Buffini Rain Maker will most likely be perfect!  When choosing a CRM, make sure to do several demo's which will help you see what is available in each platform.  Some may have features you love that you didn't even think about which will help when asking questions.
2. Stay On Top of Tasks!  Heather uses Asana for her tasks, she absolutely loves how her tasks that she does monthly are able to be in her system and set to repeat.  If she didn't have this, many things she does would most likely fall through the cracks.  The Free version has worked out perfectly and the set up was a breeze!  Add a task & notes, links, etc and set to repeat - Viola!  It acts as a checklist so when she is done with a task, she can check it off her list!  Simple tasks such as setting a task for sending your 5 notecards a week, scheduling social posts, website updates, etc can be set up so you don't forget!
3. Schedule Time for You!  In this crazy time, scheduling time for your friends and family is very important so you can recharge yourself!  Make sure to set up a night away or a mini staycation getaway for the weekend.  Find someone that can assist you so you can really be present in the moment.  Think - Work Hard, Play Hard.  This time is crucial for your life balance.
4. What are you doing now?  Evaluate how you currently spend time.  A recommendation would be to take this week and actually write down what you are doing throughout the day.  Use your notes in your phone to make the logs.  At the end of the week, go through this and find ways to work smarter.  Where can you make adjustments and improvements to help you plan a more efficient schedule?
5. Implement a Strategy!  Find ways to time batch your tasks.  Are you at the point where a transaction coordinator or Assistant makes sense to free up some of the daunting tasks so you can spend time focusing on income producing activities?   They always say to hire one before you need it!    

WEEKLY ACTIVITY:

This week write down what you are doing throughout the day.  At the end of the week, go through and find ways to work smarter, make adjustments and make improvements to help you plan a more efficient schedule.

WORDS OF WISDOM / MOTIVATION FOR THE WEEK:

Either Run the Day or the Day Runs You!

Here are some ideas on Delivering Extraordinary Experiences while in the Real Estate Industry.  

Simple Advice, be their agent before you are their agent.

Through video, blogs, social posts you can easily answer the questions you get all the time!  These are offering a ton of value yo those who may just have started the buying or selling process.  Give value & information, it is more powerful than you think!  Not just real estate advice, think bigger!  Think of your area, schools, local businesses, be the Real Estate Mayor of your area and the go to person.  People will remember this. 

Stay in touch with past clients

Your past clients already know, like and trust you... the power is after the sale.  Stay in touch through note cards for special occasions, regular email campaigns, yearly client appreciation events.  Those past clients have a lot of friends & family that they would love to refer to you!  Recently Jared James said each client is valued at $170,000 EACH!  Hopefully keeping that number in mind will help add this to your MUST DO list in your business plan!

Response Time Matters!

One of the biggest complaints consumers have is response time (or lack of it).  Make sure you have asked the consumer their preferred method of contact and use that.  We may love texts but if they prefer a phone call, make sure that is how you are reaching out to them.  Also make sure you are in touch with your clients often, ask questions, let them know what is going on before they reach out to you with a question.

Those are just a few ideas, but always think about the consumer's experience as you are working for them and let them know ahead of time that you are working for a 5 star review and let them help guide you on what that looks like.  Always set out to Exceed their Expectations!

WEEKLY ACTIVITY:

Find articles that make you smile and laugh and pass it along on social, your next email campaign and even via text.  It's a lamplighter in a tough world and a conversation starter for you!

MOTIVATION FOR THE WEEK:

People will forget what you said.  People will forget what you did.  But people will NEVER Forget how you made them feel.  -Mayo Angelo