Sales doesn't have to feel sleazy or scripted. In this episode of Build Your Business, Matt and Chris Reynolds explore how to master the art of sales by being authentic, problem-focused, and client-centered.

The Power of Authenticity in Sales

The best salespeople lead with honesty and care.

• Build trust through real, meaningful conversations.
• Focus on long-term relationships, not just transactions.
• Prioritize the client's success over your own agenda.
• Create space for clients to feel seen and supported.

Problem Solving: The Core of Sales Conversations

True selling is about solving, not pitching.

• Understand the client's pain points before suggesting a solution.
• Use listening as your most powerful sales tool.
• Present your product or service as a response to real needs.
• Build credibility by focusing on outcomes, not features.

Mastering the Discovery Call

A great discovery call sets the tone for the entire relationship.

• Come prepared to ask smart, thoughtful questions.
• Let the client do most of the talking.
• Follow up to uncover deeper needs and context.
• Help clients arrive at the solution—don't just pitch it.

#SalesTips #BusinessGrowth #BuildYourBusiness

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Hiring your first employee is one of the biggest decisions you'll make as a business owner. In this episode of Build Your Business, Matt and Chris Reynolds explore everything you need to know before making that first hire—from financial readiness to ensuring a strong cultural fit.

Are You Ready to Hire Your First Employee?

Hiring too soon—or without the right systems in place—can do more harm than good. Matt and Chris explain:

• Why you should have 6 months of payroll saved
• How to identify tasks you should delegate
• The importance of onboarding systems and SOPs
• Why time commitment—not just financial readiness—matters

Financial Readiness: Are You Prepared to Pay Your First Employee?

Hiring involves more than just writing a paycheck.

• Understand the full cost: salary, taxes, benefits, admin expenses
• Model how hiring affects your financial forecasts
• Have a cushion for months when the hire isn't yet generating ROI
• Avoid financial stress by staying prepared

Hiring for Skills and Cultural Fit

It's not just what they do—it's how they work with you.

• Hire for skills and shared values
• Be clear on the role and expected outcomes
• Weigh the pros and cons of hiring someone you already know
• Focus on long-term compatibility, especially in small teams

#Entrepreneurship #HiringTips #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Master advanced AI tools to drive business growth, automate workflows, and gain a competitive edge. This episode explores the AI landscape beyond ChatGPT, highlighting cutting-edge tools like Claude, Cursor, and others that entrepreneurs can use to enhance decision-making, streamline operations, and unlock new opportunities.

The AI Landscape: A Primer for Business Owners

Beyond ChatGPT, there's an entire ecosystem of AI tools designed to enhance business efficiency and innovation.

• Featured AI tools:
  • Claude – A versatile AI for managing complex projects and integrating knowledge.
  • Cursor – A powerful coding assistant for developers and data analysts.
  • Other AI solutions – Automating research, optimizing workflows, and more.
• Why it matters:
  • AI-driven automation frees up time for strategic work.
  • Smarter decision-making through data-driven insights.
  • Increased efficiency in everyday business operations.

Mastering AI for Business Growth: Implementation & Ethics

Integrating AI effectively requires the right approach and ethical considerations.

• Practical steps for AI adoption:
  • Prompting techniques to improve AI responses.
  • Seamless AI integration into daily operations.
  • Optimizing AI workflows to maximize efficiency.
• Ethical considerations:
  • Addressing bias and fairness in AI-generated content.
  • Safeguarding data privacy and security.
  • Ensuring transparency and accountability in AI decision-making.

The Future of AI for Business: What's Next?

AI is shaping the future of work—businesses that embrace it will thrive.

• Trends to watch:
  • AI-driven automation and predictive analytics.
  • Hyper-personalization in marketing and customer experiences.
  • The evolving role of AI in shaping business strategy and leadership.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur should leverage to stay ahead in an increasingly competitive landscape.

What You'll Learn in This Episode:

• How AI can act as your personal decision-making assistant
• The best AI tools for analyzing data and troubleshooting business challenges
• How AI streamlines operations, automates workflows, and saves time
• Using AI for deep research to uncover insights faster
• How to build an AI-powered "brain trust" to expand your knowledge base
• The evolving role of AI in business and how to stay ahead of future trends

AI as Your Entrepreneurial Decision Support System

Entrepreneurs are constantly faced with tough decisions—hiring the right people, managing finances, responding to market changes, and more. AI can significantly improve the decision-making process by providing real-time data analysis, identifying trends, and offering predictive insights.

• AI as a problem-solving tool – Whether diagnosing an issue with your product, optimizing supply chains, or refining customer service strategies, AI can help identify solutions quickly.
• Financial decision-making – AI tools can analyze revenue, expenses, and industry trends to help entrepreneurs make informed financial choices.
• AI as a business mentor – Entrepreneurs can customize AI prompts to simulate conversations with experts in various industries, allowing them to receive specialized advice.
• Building a personal 'AI Brain Trust' – By leveraging different AI models for different needs, entrepreneurs can create a system of AI-driven advisors that provide insights across multiple business areas.

Streamlining Operations & Conducting Deep Research with AI

AI-driven automation is transforming how businesses handle repetitive tasks and access critical information. With the right AI tools, entrepreneurs can:

• Enhance customer service – AI-powered chatbots and virtual assistants can handle inquiries, freeing up time for high-value interactions.
• Conduct in-depth market research – AI can sift through massive amounts of data, providing insights into customer behavior, competitor strategies, and industry trends.
• Create structured knowledge bases – AI-powered tools like ChatGPT and Claude can synthesize information into easy-to-use guides, making knowledge more accessible.
• Increase productivity – From automating email responses to summarizing lengthy reports, AI reduces the time spent on manual tasks.

Navigating the Future of Business with AI Tools

The AI revolution is accelerating, and businesses that don't adapt risk being left behind. In this episode, we discuss:

• How AI models are evolving and what that means for entrepreneurs
• The competitive advantage of early AI adoption – Businesses that implement AI today will gain efficiency and insights that lagging competitors may struggle to catch up with.
• Real-world AI applications – Tools like Operator (for CRM automation) and advanced AI research tools are already reshaping industries.
• How to integrate AI into your workflow seamlessly – Best practices for entrepreneurs who want to make AI a core part of their business strategy.

AI is already changing the way businesses operate—don't get left behind! Press play now and discover how to harness AI for smarter decision-making, deeper insights, and unstoppable business growth.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How AI is Transforming Work and Productivity

AI is reshaping the business landscape, helping organizations work faster, smarter, and more efficiently. In this episode, we explore how AI-powered tools can streamline workflows, automate repetitive tasks, and free up valuable time for strategic growth.

Whether you're an entrepreneur, executive, or team leader, understanding how to implement AI in your business is critical for staying ahead in today's competitive environment.

What You'll Learn in This Episode:

• The shift from manual processes to AI automation
• The most effective AI tools for task management, data analysis, and communication
• How AI helps identify bottlenecks and optimize workflows
• Preparing your workforce for collaborative AI integration
• The impact of AI on job roles and skill development
• How AI drives innovation and business success

AI and the Future of Productivity

The role of AI in business is growing rapidly. We break down:

• How AI eliminates inefficiencies and enhances decision-making
• The power of automation in improving accuracy and speed
• Key AI applications in marketing, operations, and customer service
• Why AI fosters continuous learning and business optimization

Preparing for the AI-Powered Workforce

As AI reshapes industries, businesses must evolve. This episode covers:

• How to equip employees with AI literacy and training
• The balance between human intelligence and AI-driven automation
• Why AI is a tool for augmentation, not replacement
• The evolving job roles and skills needed in an AI-driven economy

AI as a Catalyst for Long-Term Business Success

AI isn't just about productivity—it's a game-changer for innovation and growth. We'll discuss:

• Creating an AI strategy aligned with long-term business goals
• How AI helps businesses anticipate market trends and customer behavior
• The importance of ethical AI adoption and responsible implementation
• Why adaptability and continuous learning are key to AI success

AI is not the future—it's the present. Businesses that adopt AI effectively will stay competitive, increase efficiency, and unlock new opportunities for growth.

Press play now to learn how AI can transform the way you work.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop Guessing—Start Growing with a GAMEplan

Too many businesses struggle with vague strategies and inconsistent execution. This episode introduces the GAMEplan—a simple but powerful framework to help you set clear goals, take meaningful actions, track key metrics, and execute with precision.

The GAMEplan makes strategic planning practical and effective, helping entrepreneurs, business owners, and leaders cut through the noise and focus on real results.

What You'll Learn in This Episode:

• How the GAMEplan simplifies traditional goal-setting frameworks like OKRs
• The power of clear, focused goals that align with business success
• Strategies for tracking progress with the right metrics
• How to create a culture of accountability and flawless execution
• Applying the GAMEplan to marketing and sales for exponential growth
• Leveraging AI, content, and referrals to build your audience and convert leads
• Why continuous optimization is key to long-term business success

Marketing & Sales: Aligning Strategy for Maximum Impact

A strong GAMEplan is essential for growth—especially in marketing and sales. We'll dive into how to:

• Define clear marketing goals, such as doubling reach, leads, and conversions
• Create high-quality content that builds trust and authority
• Leverage LinkedIn, YouTube, and other platforms to connect with your audience
• Optimize your sales pipeline to convert leads into loyal customers
• Use AI tools and referral programs to scale your efforts efficiently

Long-Term Success: Execution & Optimization

The GAMEplan isn't a set-it-and-forget-it system—it's a dynamic approach to business growth and optimization. We'll discuss:

• How to analyze and refine your strategy based on real-time data
• Techniques for boosting customer retention and repeat business
• Aligning all departments under a unified, results-oriented GAMEplan

No more spinning your wheels. It's time to get clear, strategic, and results-driven in your business.

Press play now to start building your GAMEplan for success.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every business owner will encounter unpredictable challenges—from market downturns and PR issues to unexpected crises that test leadership and resilience. The key to navigating uncertainty is effective crisis management.

In this episode, we explore the mindset, communication strategies, and decision-making skills necessary to lead a business through high-pressure situations. Learn how to stay composed, guide your team, and make critical decisions when the stakes are high.

What You'll Learn in This Episode:

• The Role of Leadership in Crisis: Why your response sets the tone for your entire business
• How to Stay Focused Under Pressure: Leading with confidence, cutting through distractions, and making strategic decisions
• Communication During Crisis: Keeping your team aligned, preventing misinformation, and building trust
• Managing Team Dynamics in High-Stress Situations: How to strengthen collaboration and empower employees to solve problems
• The Importance of Crisis Recovery: Conducting post-crisis evaluations, applying lessons learned, and reinforcing business resilience

Crises don't just test leadership—they reveal its strength. This episode provides the framework for turning challenges into opportunities and ensuring your business not only survives but thrives.

If you find this episode valuable, leave a review and share it with other business owners who can benefit from these insights.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When business gives you lemons, make lemonade.

This week, Matt was sick and Chris was dealing with a technical emergency. Matt and Chris are real-life business owners, and sometimes crises happen.

We'll be back with you next week with another long podcast, but we thank you for your listenership. We're excited to grow this podcast into something great, even despite weeks like this.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your business but feel stuck in the weeds? In this episode of Build Your Business, we dive deep into the power of systems and Standard Operating Procedures (SOPs) to transform your business from a chaotic mess to a well-oiled machine.

From Chaos to Control - The Power of Systems in Business

Even the simplest tasks deserve a documented process and how building these foundational systems can unlock unprecedented growth. Learn how trusting your team and strategically planning for the future are crucial for scaling. We also touch on the client lifecycle and the importance of customer experience.

Building Your Business Foundation: SOPs, Teamwork, and Strategic Growth

Learn practical steps to create effective SOPs, starting small. Understand why trusting your team and delegating are essential for your focus on strategic initiatives. Explore why documenting systems is crucial for scaling and efficiency. Discover why founders struggle to let go and the importance of setting a high quality bar. Learn about strategic planning for growth, including the CMO's role in acquisitions.

Scaling for Success: Customer Experience, Feedback Loops, and Continuous Improvement

Learn how to focus on customer experience through well-defined systems. Explore the importance of internal experience in product development and the power of feedback loops for continuous improvement. Discover why manual processes should precede automation. Understand why SOPs are living documents that evolve. Explore the role of technology in creating and managing SOPs. Learn how fostering ownership among employees builds accountability. Understand the CEO's evolving role as the company grows.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conquer distractions, unlock focus, and discover the transformative power of deep work for business owners and entrepreneurs. Learn practical strategies to cultivate focus, eliminate distractions, and build effective routines for maximizing productivity and achieving sustainable success. This is a must-listen for anyone drowning in urgency, struggling to complete their to do lists and achieve their goals, and looking to unlock their full potential.

Learn Deep Work Strategies for Business Success

The Importance of Deep Work in Business Ownership: Discover why deep, focused work is essential for achieving significant results and outpacing the competition. Matt and Chris explain how prioritizing high-quality work over busywork can lead to exponential growth.

Conquering Distractions: Learn actionable techniques to minimize interruptions and create an environment conducive to deep concentration. They discuss the myth of multitasking and emphasize the power of single-tasking for enhanced productivity.

Building a Daily Routine for Productivity: Explore the crucial role of a structured daily routine in supporting deep work. Matt and Chris share tips for designing a schedule that optimizes your energy levels and maximizes your focus time.

Time Management & Energy Management: Understand the connection between effective time management and energy management. Learn how to identify your peak performance times and schedule your most demanding tasks accordingly.

The Power of Intentional Work: Discover the importance of approaching your work with intention. Learn how to prioritize tasks, avoid reactive work, and focus on activities that truly move the needle.

Scheduled Thinking & Brain Dumps: Explore the benefits of incorporating scheduled thinking time into your routine. Matt and Chris discuss how brain dumps can clear mental clutter and facilitate smoother transitions between tasks.

Deep Work vs. Reactive Work: Learn to differentiate between deep, focused work and reactive task management. Understand when to prioritize deep work and when to address urgent but less impactful tasks.

Team Collaboration in High-Pressure Situations: Discover how deep work principles can be applied within a team setting, especially during high-pressure situations. Learn how to balance individual focus with collaborative efforts.

The Value of Short Sprints of Intense Focus: Explore the power of short bursts of intense concentration (like the Pomodoro Technique) for achieving significant progress.

Building Momentum Through Small Tasks: Learn how to leverage small wins to build momentum and maintain motivation.

Continuous Improvement: Matt and Chris emphasize the importance of regularly reviewing and adjusting your work routines to ensure ongoing effectiveness.

Apply These Deep Work Strategies for Business Success Today

Start implementing these deep work strategies NOW. Identify one action you can complete today, and prioritize doing that today and every day going forward.

Don't forget some of the below ideas when you begin to implement:

Time is your most valuable resource. Protect it by prioritizing deep work.

Multitasking is a myth. Focus on one task at a time for optimal results.

Deep work is essential for achieving outsized success in business.

Identify your most impactful tasks and dedicate your deep work time to them.

Scheduled thinking and brain dumps are powerful tools for enhancing productivity.

Intentional work prevents reactive task management and keeps you focused on your goals.

Good luck on implementing these deep work strategies for business success!

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.