Jay and Andrew talk about rigging, how money eases the way, making our environment serve us, relationships vs profit, establishing value through the right comparison, and much more.

Books mentioned:
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 

by Marty Neumeier.

New Manufacturing Challenge: Techniques for Continuous Improvement by Kiyoshi Suzaki.