Money Secrets

Are you charging enough? The three-part pricing formula you need 

Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. Yep. If you’re feeling a little called out, you’re not alone.

In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers:

Pricing isn’t just about picking a number that feels right—it’s about making sure your business is sustainable, profitable, and positioned for long-term success.

It’s time to stop playing small and start charging what your work is worth.  Hit play now 🎧

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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Success is Personal

If you’re balancing caregiving responsibilities or redefining what success looks like for you, this episode is for you. 

In this episode of Money Secrets, we hear from Jaye Heraud, founder of Stitch Strategy and a member of Good Money Club. Jaye is a seasoned marketing and operations consultant who helps small and medium businesses navigate their digital worlds, from websites to digital marketing strategies.

Jaye shares her experience of balancing entrepreneurship with the challenges of being part of the sandwich generation—caring for both young children and aging parents. Her journey highlights the importance of redefining success, aligning your business with your life circumstances, and finding joy in the trade-offs. Jaye also offers valuable insights into money management, overcoming self-doubt, and building a sustainable, flexible business.

Tune in to hear Jaye’s candid, insightful journey and gain practical tips for balancing business, family, and life.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Jaye’s Story

Jaye Heraud from Stitch Strategy:

Stitch Strategy helps purpose led business owners stand out online. Offering tailored digital support, expert Squarespace & Shopify websites as well as digital strategy support. Keep your digital marketing 'always on' and working hard in your business with the support of Stitch. From one-off consults to ongoing maintenance, I'll improve your digital universe to help you be seen. 

Jaye Heraud hails from Melbourne's Inner West.  She loves to support overwhelmed business owners who are fed up by all of the things they ‘should’ be doing online. She has a knack for helping them ditch the dread and find an approach that works for them and their business. With over 20 years experience in Operations and Digital Marketing her calm and creative presence will help your business get in front of the right people. 

Connect with Jaye:

Web: https://www.stitchstrategy.com.au/

IG: https://www.instagram.com/stitchstrategy/

FB: https://www.facebook.com/stitchstrategy

LinkedIn: https://www.linkedin.com/in/jayeheraud/

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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In this episode of Money Secrets, Fi Johnston celebrates the unstoppable power of small businesses as the backbone of the Australian economy. Fi explores what defines a small business in Australia and why these enterprises deserve more recognition. Fi highlights the staggering impact of these 2.7 million small businesses, which employ 45% of the workforce and generate 35% of Australia’s GDP. Yet, despite their contribution, small businesses get overshadowed in the media by corporates and fast-scaling startups.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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Key Takeaways:

Tune in to discover why the media’s obsession with startups often overlooks the true innovators among us, how to leverage your finances for real impact. 

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

 Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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In this episode of Money Secrets, Fiona Johnston shares her transformative journey from an eager eight-year-old in an ice cream van to a leading advocate for small business success. Through personal anecdotes, hard-earned lessons, and a passion for empowering entrepreneurs, Fiona reveals how purpose-driven financial goals, mindset shifts, and the right tools—like Profit First—can turn struggle into thriving success. Tune in to uncover how small businesses can harness the power of money to make a bigger impact.

Learnings from Fi’s Journey:

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Thank you to everyone involved for bringing this podcast together.

We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a DM @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

In this first episode, Fi introduces you to the terms that you’ll be hearing in this podcast:

You’ll also hear about what season 1 is all about and how it came together. 

Lifting the Curtain, a documentary by Fi, features honest and empowering insights from eight female small business owners. These stories will be shared in upcoming episodes, giving you a candid look into what’s possible when you embrace financial confidence.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. 

We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a DM @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.