Money Secrets

Determine Your Value, Attract the Right Clients, and Get Paid What You Deserve

Psst! Want to hear a money secret? In this episode of Money Secrets, Fi breaks down exactly how to price your products and services so you can charge what you’re worth, hit your revenue goals, and attract the right clients.

With 25 years of experience working with small businesses, a background as a Chartered Accountant and Business Strategist, and over a decade of running her own businesses, Fi knows that undercharging is one of the biggest challenges small business owners face. In this episode, she shares how to shift your pricing strategy to reflect your value, make more money with less effort, and position yourself as a premium provider.

If you’ve ever worried about charging too much, struggled to hit your income goals, or felt unsure about how to set your prices, this episode will change the way you think about pricing for good.

🎧 Hit play now and grab your free pricing guide here: FREE Pricing Training

What you’ll learn in this episode: 

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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It’s Okay to Want to Make Money –Shifting from Fear to Financial Confidence

If you’ve ever felt unsure about your earning potential, anxious about managing money or held back by the belief that making money has to be hard, this episode is for you.

Today on Money Secrets, we’re joined by Anucia Boer, a model, personal brand, content creator, and marketing brand consultant and business owner. After starting her career working for others, she made the leap into self-employment—building multiple income streams and learning to see herself as a business.

In this conversation, Anucia shares how shifting her mindset around money changed how she approaches business. She opens up about learning to want financial success without fear, how managing her money with structure gave her confidence, and why transparency—both with herself and her partner—has made all the difference.

If you’ve ever avoided looking at your numbers, felt hesitant about earning more, or struggled to talk about money openly, this episode will help you see finances in a new light. Because when you gain clarity about where your money is coming from and where it’s going, you create the foundation to make more of it—without stress or uncertainty.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Anucia’s Story

It’s Okay to Want to Make Money: One of the biggest shifts in Anucia’s journey was letting go of fear and allowing herself to feel excited about making more money.

Managing Money Brings Confidence: Using a structured system (like Profit First) helped Anucia stay on top of her income, reduce anxiety, and feel empowered in her finances.

Transparency is Key: Keeping open financial conversations—especially with a partner—creates stability and shared understanding in both business and life.

Fear-Based Money Habits Hold You Back: Saving too aggressively out of fear (rather than strategy) can undermine your financial confidence and keep you from fully valuing your work.

Anucia Boer - Model, Content Creator and Brand Strategist.

A beautiful mess of delicious flavours
❤️‍🔥 Model • Giant Mgmt
❤️‍🔥 People & Culture passionate
❤️‍🔥 Occasional pant wearer

Connect with Anucia:

IG: https://www.instagram.com/anuciadeboer/

LinkedIn: https://www.linkedin.com/in/anucia-de-boer/

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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We’ve all heard the saying, “You have to spend money to make money.” But is it actually true? And more importantly, when does it actually work?

Psst! Want to hear a money secret? In this episode of Money Secrets, we’re unpacking the real truth behind this common business belief. Sometimes, strategic investments can fuel growth—but other times, they’re just expensive distractions. Understanding the difference can save you thousands and help you make smarter financial decisions. 

A huge shoutout to Renata Daudt, founder of Awen Consulting, for calling out the need for more nuance in this conversation. She’s a sustainable packaging expert (check her out if you’re navigating the new packaging guidelines!), and she rightly pointed out that this phrase isn’t always black and white—so let’s break it down properly.

What you’ll learn in this episode: 

The truth? Spending money is not the same as investing money. Knowing the difference is what sets successful business owners apart.

Hit play now and start making smarter money moves 🎧

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out about working with Fi? Head here to find out how you can work with her.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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When You Know How You'll Reach Your Financial Goals, They Suddenly Feel Possible.

If you've ever felt overwhelmed by revenue targets, unsure how to price your services, or hesitant about making financial decisions, this episode is for you.

Today on Money Secrets, we’re joined by Kate Forsyth, founder of Good Day Club—a business that has evolved from vintage event styling into bold, personalised interior design. Over the last decade, Kate has built an incredible career working with some of Melbourne’s most sought-after venues and clients while navigating the ups and downs of running a creative business.

In this conversation, Kate shares how she went from feeling uncertain about money to making confident financial decisions. She opens up about the biggest money myths she had to let go of, how she learned to price her work with intention, and why breaking down financial goals into smaller, tangible steps changed everything.

If the idea of setting big revenue targets feels daunting, or if you've ever questioned whether your prices truly reflect the value you provide, this episode will shift your perspective. Because when you understand how you're going to reach your financial goals, they suddenly feel a lot more possible.

If you’re ready to stop guessing your prices, set clear financial goals, and make confident money decisions, this episode is for you 🎧

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Kate’s Story

You Can’t Just Guess Your Prices: Kate’s “Quaint Little Spreadsheet” helped her realise she needed to charge more—and that pricing should be based on strategy, not hope.

Don’t Let Small Decisions Drain You: Instead of agonising over every minor expense, ask: Is this revenue-generating? If not, is it still worth it for productivity, creativity, or efficiency?

Asking for Money Should Feel Normal: Once Kate truly believed in the value of her work, pricing and invoicing became just another part of client communication—without stress or justification.

Money Confidence Comes from Structure and Support: The more Kate built financial systems and sought expert advice, the more comfortable she became with making big business decisions.

Kate from Good Day Club:

Co-founder and creative director of Melbourne event design and interiors styling legends, Good Day Club.
Kate Forsyth is an expert at creating incredible temporary and permanent spaces that create unforgettable experiences.

Web: https://www.gooddayclub.com.au/

IG: https://www.instagram.com/gooddayclub_au/

Pinterest: https://au.pinterest.com/gooddayclub_au/

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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Want to get the most out of your tax accountant? Listen up.

In this episode of Money Secrets, we’re breaking down how to build a great working relationship with your tax accountant. If you’ve ever felt like you’re not getting what you need—or you’re not even sure what to ask—this one’s for you. As a former tax accountant turned money coach, Fi knows what makes a great accountant-client relationship and how to make it work for you.

What you’ll learn in this episode: 

Your accountant is a key part of your financial team—but they’re not the only one. There are money coaches (like me!), business strategists, and other experts who can fill in the gaps.

If you’re ready to take control of your business finances, this episode is a must-listen.
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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out about working with Fi? Head here to find out how you can work with her.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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Taking Control of Your Finances

If you've ever doubted your ability to manage money, struggled with financial confidence, or felt unsure about what you should be earning, this episode is for you.

Today on Money Secrets, we’re joined by Jarrah Brailey, founder of Jampacked Agency, a digital marketing agency that helps businesses leverage the power of social media. Jarrah started her business at just 19 years old, and in the years since, she has grown it into a thriving agency with a team and clients across Australia.

In this conversation, Jarrah opens up about the biggest money myths she had to unlearn, the challenges of pricing her services, and how stepping up to take control of her finances changed everything. She also shares how her early obsession with social media shaped her career and why learning to ask for help has been a game-changer in her success.

If you’ve ever felt intimidated by numbers, questioned your pricing, or thought making money had to be hard, this episode will give you a fresh perspective. Because true financial success isn’t about working harder—it’s about working smarter and making intentional money moves.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

 Key Learnings from Jarrah’s Story

Money Isn’t Hard to Make: The biggest myth Jarrah had to unlearn was that making money is difficult. Instead, she discovered that focusing on delivering real value to the right clients made the money flow naturally.

Confidence in Pricing Changes Everything: Jarrah feared no one would pay what she was worth early in her business until she raised her prices, and clients accepted without hesitation.

You Have to Own Your Finances: No one will care about your business’s money more than you. Trusting someone else to “fix it” won’t work—you need to understand your numbers and take control.

Your Clients Will Pay for Value: Instead of assuming what clients can afford, offer your best work and let them decide. The right clients will see the value and invest.

Smart Business Owners Ask for Help: One of the biggest markers of success is a willingness to seek e. Surrounding yourself with financial mentors and business advisors makes a huge difference.

Jarrah from Jampacked Agency:

Jarrah Brailey has been obsessed with social media and digital marketing since the age of 10… long before it became her career. What started as a creative outlet quickly turned into an expertise in organic social, paid advertising, and content that actually converts.

By 19, brands were reaching out for her help. Six months later, she was running a full-time business.
Today, as the Founder & CEO of Jampacked Agency, she leads a powerhouse team of digital marketing specialists helping brands scale with high-impact paid ads, strategic organic content, and data-driven growth strategies.

Jarrah’s approach is simple: strategy first, results always.

Connect with Jarrah:

Web: https://jampackedagency.com.au/

IG: https://www.instagram.com/jampacked.agency/

LinkedIn: https://www.linkedin.com/in/jarrah-brailey/

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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Update on Season 1 and not your typical BIG announcement

In this special episode of Money Secrets, we’re taking you behind the scenes—sharing what’s happening with the podcast, what’s coming next, and revealing a major announcement!

Season 1 Updates: We’re in the final stages of production, and we’ll bring back some of our amazing guests to share how their money and businesses have evolved since their interviews.

Help Make Season 2 Happen: If you’re loving Money Secrets, the best way to support it is to share, rate, and review—or give us a shoutout on Instagram at @moneysecrets.podcast.

Introducing Ripple Festival: We’re shaking things up in 2025! Mia Fileman (Campaign Del Mar) and I are launching Ripple Festival, a two-day business event-meets-music festival on November 12-13, 2025, in Melbourne. Expect a mashup of business, creativity, music, and comedy—because small business owners deserve more than just another boring conference.

Early bird tickets are on sale now! Grab yours at ripplefestival.au before prices go up.

Thank you for listening—your support means the world! ❤️________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business or @moneysecrets.podcast

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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The Power of Letting Your Clients Decide for Themselves

If you’ve ever hesitated before sending a proposal or second-guessed what a client is willing to invest in your product or service, this episode is for you.

Today on Money Secrets, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. Not just moments. But behind the scenes, she’s also on a journey of redefining success, pricing with confidence, and shifting her relationship with money.

In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients.

If discussing money feels awkward, setting financial goals seems overwhelming, or you’ve ever downplayed the value of your work, this episode will help you shift your perspective. It’s time to rethink pricing, self-worth, and financial confidence—because your clients deserve the chance to invest in the full value of what you bring to the table.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

 Key Learnings from Nataleigh’s Story

Let Clients Decide: Instead of assuming what’s “affordable,” present your best work and allow them to choose.

Profit Means Impact: Paying taxes? That means you’re running a successful, profitable business—and that’s a good thing.

Pay Yourself Like an Employee: Knowing your numbers and setting a salary is key to financial clarity and long-term success.

Money Mindset Matters: Shifting from scarcity to abundance changes how you approach business and pricing.

Confidence in Pricing: The right clients will see your value—your job is to offer it, not to discount it preemptively.

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Meet Nataleigh from Pinch Studios:

Hi, I’m Nataleigh.

Your business and marketing strategist. The sidekick you knew you needed, but didn’t know where or how to find me… lucky we changed that! I’m an early-rising, English-breakfast tea-drinking, read-a-new book weekly, Sydney to Melbourne frequent flyer, who’s here to help you create movements, not moments in your business. Your business success is not a flash in the pan moment, instead I purely focus on getting sustainable results that will keep on giving over time, building up your business to reach the ears and hearts that need to hear your soul-filled message the most. This is why when I look at your business, I dive into every aspect- sales, marketing and operations. I truly believe that for a business to work, these sectors need to be working together towards your main business goals. It is only then when you will achieve ROI and feel that "pinch me" moment over and over again. I'm here and ready to get your movement out into the world!

Connect with Nataleigh:

Web: https://www.pinchstudios.com.au/

IG: https://www.instagram.com/pinchstudios.au/

LinkedIn: https://www.linkedin.com/in/me/

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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Rewire Your Money Mindset: The Thought Shift That Changes Everything

Psst! Want to hear a money secret? The way you think about money is shaping the way you behave with money. And most of us are running on old, unhelpful money thoughts without even realising it.

In this mini Money Secrets episode, we’re diving into how your brain is wired to keep you safe—not make you rich and what you can do to shift your mindset for better financial results:

The truth? You can shift the way you think about money—and when you do, you’ll start making more of it. Hit play now and start rewiring your money mindset 🎧
________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Or check out the Peach Business website here to find out more about Fi.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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The more money in your hands, the more positive impact on the world

If you’ve ever felt conflicted about making money in your business or unsure about what to charge, this episode is for you.

Today on Money Secrets, we’re joined by Renee Wallace, founder of Cultivate Assembly and a much-loved member of Good Money Club. A multi-passionate entrepreneur with deep roots in small business, creativity, and hospitality, Renee shares her journey of shifting from passion over profit to fully embracing the idea that money does good.

In this conversation, Renee gets real about the lessons she’s learned—navigating business strategy, ensuring every opportunity is profitable, and the emotional side of slowing down. She also dives into the power of working with the right people at the right time and how changing her perspective on money has helped her build a values-driven, financially sustainable business.

If you've ever questioned your worth, struggled with pricing, or felt uneasy about making more money, this episode will shift the way you see income, profit, and impact. Because when good people make good money, everybody wins.

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

________________________________________________________________________

 Key Learnings from Renee’s Story

Money does Good: Making money in your business allows you to create a bigger impact and support the people and causes you care about.

Passion and Profit can Coexist: It’s possible to fuel your creativity and mission while also ensuring your business is financially sustainable.

Success is Personal: What success looks like changes over time—redefining it on your terms is key to long-term fulfilment.

Charge your Worth: Raising prices and valuing your work leads to better business decisions and stronger client relationships.

The Right People Matter: Surrounding yourself with aligned collaborators and financial mentors helps you make informed, empowered choices.

Renee Wallace from Cultivate Assembly:

Renee Wallace is a Visual Communicator, Graphic Designer and Marketer.

She helps SMEs, service providers, female founders, and impact-driven agencies craft brands into premium experiences and killer marketing activities. With strategic expertise and creative finesse, Renee authentically amplifies any brand’s impact, ensuring they resonate deeply with their audiences and reflect their core values.

As a versatile one-woman agency, she offers a no-nonsense approach – a comprehensive suite of services that would typically require a collective effort … simply an encompassing powerhouse approach to fuel your success.

Connect with Renee:

Web: https://www.cultivateassembly.com/

IG: https://www.instagram.com/cultivateassembly/

LinkedIn: https://www.linkedin.com/in/renee-wallace-262167199/

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

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Or check out the Peach Business website here to find out more about Fi.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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