Money Trail: A Revenue Rulebreaker Podcast

Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview.You'll love this episode if:1) You're struggling with networking2) You've been wanting to focus on community3) You're wondering how community becomes clients

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Connect with Taylor Harrington

• LinkedIn
• Website
• Podcast
• Join Groove coworking and mention Low Energy Leads when you apply

Connect with Lex Roman

• Website
• Newsletter
• LinkedIn

Upcoming Online Events

• Quarterly Planning Party with Devin Lee
• Growthtrackers Live (Most Fridays)

Get More Referrals Challenge

Running Dec 27-Dec 31: Join me for 5 days of steps to take to drive more referrals for your business. Stay tuned right here and on the newsletter to get all the info you need: https://read.lowenergyleads.com

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work.But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview? In this episode, we cover how to create your podcast guesting strategy, find the right shows, craft your pitch and stay in touch with those new listeners.

You'll love this episode if:

• You've been thinking of trying to get on podcasts
• You're wondering what to say in a podcast pitch
• You've tried podcast guesting but it hasn't led to much

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Podcast directories

Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

• PodMatch.com
• PodcastGuests.com
• RadioGuestList
• Matchmaker FM
• Guestio
• Need a Guest Facebook Group

Connect with Lex

• Website: https://lexroman.com
• Newsletter: https://read.lowenergyleads.com
• LinkedIn: https://www.linkedin.com/in/lexroman/

Upcoming online events

• 5 Day Referral Challenge coming soon to the show. Get on the newsletter to hear about it: https://read.lowenergyleads.com
• Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Booking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to.

This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last couple decades, how she's diversified her income streams and what she's learned about delivering great client experiences.

You'll love this episode if:

• You're a designer growing your own studio or agency
• You're a creative who works hands on with clients
• You're looking to diversify income beyond 1:1 work

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Connect with Christy

• Website: https://christyprice.com/
• Newsletter: https://christyprice.com/newsletter
• Instagram: https://www.instagram.com/christypricewebdesign/
• Offboarding talk: https://www.youtube.com/watch?v=OcRYiGZSjZA
• Get Christy’s secret Circle Member discounts on courses and templates https://christyprice.com/circle

Connect with Lex

• Website: https://lexroman.com
• Newsletter: https://read.lowenergyleads.com
• LinkedIn: https://www.linkedin.com/in/lexroman/

Upcoming Live Events

Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Sponsor

This episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.com

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.

Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology.

But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team.

In this episode, we get into how and why Arturo's company made these pivots and how he brought his broader community along for the ride. It's a super insightful episode if you've felt trapped by your niche or pressure to choose one.

You'll love this interview if:

1) You're choosing your niche now

2) Your business is feeling uncertain and you're thinking of quitting

3) You're transitioning to a new audience or offer

Step off the marketing treadmill with the Low Energy Leads newsletter: https://read.lowenergyleads.com

Connect with Arturo

• Website: https://klugeinteractive.com/
• LinkedIn: https://www.linkedin.com/in/arturoperez/
• Synth Riders: https://synthridersvr.com/
• Final Fury: https://finalfuryvr.com/

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• LinkedIn: https://www.linkedin.com/in/lexroman/

Join me live on YouTube every Friday for Growthtrackers Live! https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Sponsor

This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!

In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools, automations and processes I'd use (and many I have!) and this episode offers some food for thought about what you can automate and offload too.

You'll love this episode if:

1) You like systems and processes

2) You are struggling to keep up with inquiries or dropping the ball at proposal stage

3) You're doing a lot of calls but not closing enough in sales

Tools mentioned in this episode

Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

• Honeybook (CRM)
• Mailerlite (Newsletter tool)
• Calendly (Scheduling tool)
• Google Workspace (Email provider)
• Zoom (Video conferencing)

Connect with Lex

Newsletter: https://read.lowenergyleads.com

Website: https://lexroman.com

LinkedIn: https://www.linkedin.com/in/lexroman/

Get the Stay Booked Roadmap

On sale through November 27 (find the code in the newsletter) https://lexroman.gumroad.com/

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Upcoming Online Events

Growthtrackers Live (most Fridays):⁠ https://lu.ma/growthgym⁠

Sponsor

This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them. 

I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.

But today, we’re going to talk about customer research and how it’s a direct line to selling more projects. That’s because I recently met Abhishek Kumar of Deep Research. And I loved Abhishek’s refreshing approach to market research. Abhishek isn’t churning out reports and transcripts. His tagline is “Stop guessing what your customers want and build what they'd pay for.” And he makes good on that by taking conversations and turning them into copy and case studies that convert leads.

How does he do it? That’s exactly what we talk about in today’s episode. Abhishek and I cover how you can get in front of your clients, even the busy ones. What to talk to them about and how to turn those discussions into deals.

You’ll love this episode if:

1) Your message isn’t getting people to buy stuff

2) You’re not closing sales after calls

3) You don’t know much about your target client 

Connect with Abhishek

• Website: https://www.deepresearch.me/
• LinkedIn: https://www.linkedin.com/in/abhishek-kumar-965615122/

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• LinkedIn: https://www.linkedin.com/in/lexroman/
  

The Stay Booked Roadmap

Going on sale for Black Friday (stay tuned on the newsletter) https://lexroman.gumroad.com/

Upcoming live shows

Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Sponsor

This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.

This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.

Whether you’re thinking of productizing your service or you’re just wondering what all the fuss is about, you’re gonna love today’s guest Philip Wallage. Philip is on a mission to end feast or famine freelancing and the way he does that is by helping creatives productize their service. Philip works with creatives to find a predictable way to package their offer so it can be more repeatable and scalable.

Philip and I talked about what it means to productize your service, what types of services its good for, how to price your offers and how to get started testing the waters.

You’ll love this episode if:

1) You’re still scoping projects on an hourly rate

2) You’re wondering what productized services are

3) You want to reduce your work hours

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Connect with Philip

• Website: https://philipwallage.com
• LinkedIn: https://www.linkedin.com/in/philipwallage/
• Favorite Tools: https://www.philipwallage.com/freelancer-tools
• Design Thinking Studio "BTNG": https://www.btng.studio
• Productizer Crash Course: https://www.philipwallage.com/productizer-crash-course

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• Growthtrackers Live: https://lu.ma/growthgym
• Favorite Tools: https://supereasydigital.com/techtools
  

Tools mentioned in this episode

Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you.

• Zapier: https://zapier.com/
• Attio: https://attio.com/ 
• Calendly: https://calendly.grsm.io/supereasydig
• Circle: https://circle.so/
• Podia: https://www.podia.com/
• Kajabi: https://kajabi.com/free-trial
• Typeform: https://www.typeform.com/

Upcoming online events

• Crack the Code to Finding Your Buyers (Nov 9): https://www.crowdcast.io/c/grow
• Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com

Sponsor

This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://podcastadvantage.janiceporter.com and take advantage of this free trial.

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.This episode is great if you:1) Aren't clear on your target audience2) Are struggling to sell3) Aren't sure what's going wrong in your sales processWe'll cover:- What I did wrong- How I found my people- How to know if your ideal buyer will buy- When to move on and find a new audience

Step off the marketing treadmill with Low Energy Leads: ⁠https://read.lowenergyleads.com/Connect with Lex

• Website: https://lexroman.com
• Newsletter: https://read.lowenergyleads.com
• Growthtrackers: https://growthtrackers.co
• LinkedIn: https://www.linkedin.com/in/lexroman/

Upcoming Online Events

• Growthtrackers Live (most Fridays): https://lu.ma/growthgym
• The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Get Growthtrackers Guest PassYour ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackersSponsorThis episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.CreditsMusic from Uppbeat (free for Creators!) License code: CYHCUU5DLPVC8OTQLicense code: DYQFXAHMGTPUCKIZLicense code: KOU9FYCRNDHY7TCRThank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition.In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market.You'll love this episode if:1) You're unsure what's different about what you offer2) You're losing business to competitors3) You're wondering how to message what's special about your business

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Links mentioned in this episode

• Kristina's Build Your Digital Community podcast
• Thnks.com
• Knack Shops
• Studio Rocket Web Design
• Christy Price's Offboarding talk

Connect with Lex

Website: https://lexroman.com

Newsletter: https://read.lowenergyleads.com

Upcoming events

Growthtrackers Live (most Fridays): https://lu.ma/growthgym

The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Sponsor

This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back?

By getting real about what you can actually achieve and how you’ll achieve it.

To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the work that gets you to your goals. We talk about how to figure out what to work on each day, how to establish routines that actually work for you, how looking backwards can help you move forward faster and what to do with the millions of ideas you have daily.

You’ll love this episode if:

1. You’re overwhelmed by your to do list
2. You feel like you get nothing done every day
3. You love a good productivity hack!

We’ll cover: 

+ What’s behind your procrastination

+ Setting yourself up for success with planning and reviews

+ Managing idea overload

+ Focusing on the work that drives your goals

+ Chelsey’s favorite rituals and methods

Connect with Chelsey

• Website: https://chelseynewmyer.com/
• Podcast: https://chelseynewmyer.com/fromoverwhelmedtoundercontrolpodcast
• Instagram: https://www.instagram.com/chelseyncoaching/
• Redefine Your Time: https://chelseynewmyer.com/redefine-your-time-vip

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• LinkedIn: https://www.linkedin.com/in/lexroman/
• Growthtrackers: Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackers

Upcoming live events

• Growthtrackers Live (most Fridays): https://lu.ma/growthgym
• The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Sponsor

This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.