Money Trail: A Revenue Rulebreaker Podcast

What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourage you to continue exploring and experimenting with ways to bring in new business.You’ll love this episode if:1) You’re not a big fan of social media2) Your current lead gen methods aren’t working well enough3) You need new ideas for finding clientsWe’ll cover: + 11 Relational Strategies to Get Clients+ 11 Broadcast Strategies to Get ClientsTools from this episode:Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

• PodMatch: https://podmatch.com/signup/lexroman
• Ahrefs Free SEO Tools: https://ahrefs.com/website-authority-checker
• HARO: https://www.helpareporter.com/
• Qwoted: https://www.qwoted.com/
• Flash Briefings on Alexa: https://www.socialmediaexaminer.com/how-to-create-voice-marketing-funnel-alexa-flash-briefings/
• Pathfinder SEO: https://pathfinderseo.com/?ref=lexroman

Upcoming Online EventsGrowthtrackers Live (Fridays): https://lu.ma/growthgymThe Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseoConnect with LexNewsletter: https://read.lowenergyleads.comWebsite: https://lexroman.comGrowthtrackers Live: https://www.youtube.com/@lowenergyleads/streamsSponsorThis episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQThank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Marketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak. To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It’s something she’s been doing for years before starting her own practice with high profile, high demand work inside the government and with big names in the consulting world.You’ll love this episode if:1 You’re a coach who is finding your niche2 You’re a service provider who has a really clear vision you want to market better3 You’re considering leaving your job to work in your business full timeWe’ll cover: + How Kari shifted into coaching full time+ Creative ways she’s packaged her offers+ Nailing her niched message+ Overcoming hesitations about coaching+ Breaking free of the marketing moldSpend less energy finding clients with my weekly advice: https://read.lowenergyleads.comConnect with KariI Want Challenge: https://www.uproarcoaching.com/iwantUproar Coaching: https://www.uproarcoaching.com/LinkedIn: https://www.linkedin.com/in/kari-ginsburg/Connect with LexNewsletter: https://read.lowenergyleads.comWebsite: https://lexroman.comGrowthtrackers Live: https://lu.ma/growthgymSponsorThis episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.comCreditsEpisode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQThank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening!

This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note.

Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond.

In this episode, we cover:

+ Learning how to spot your people

+ Approaching with curiosity

+ Adding value when you talk

+ Moving beyond small talk

+ Grounding in your body

+ Knowing how to bail

Networking for Introverts Series

Watch other episodes in this series: https://www.lowenergyleads.com

Connect with the contributors

• Kat Vellos: https://weshouldgettogether.com
• Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos
• Laura Sinclair: https://www.laura-sinclair.com/
• Dawn Taylor: https://www.thetaylorway.ca/
• Chris Melvin: https://chrismelvin.co.uk/
• Ariana Friedlander: https://www.linkedin.com/in/arianafriedlander/
• Sabrina Goethals: https://www.sabrina-goethals.de/
• Pat Morgan: https://www.betterbydesign.cc/
• Kristin Au: https://detachinstance.substack.com/⁠⁠
• The Introverts Guide to (with Phil Rickaby and Jess Gorman): https://introvertsguideto.com/
• Michael Gibben: https://www.coachfortutors.com/

Tools mentioned

• Inner Balance™ Coherence Plus: https://store.heartmath.com/innerbalance
• HeartMath: https://www.heartmath.com/experience/
• Global Coherence App: https://www.heartmath.org/gci/global-coherence-app/
• Better Than Small Talk cards: https://weshouldgettogether.com/better-than-small-talk
• Better Conversations calendar: https://weshouldgettogether.com/better-conversations

Connect with Lex

Newsletter: https://read.lowenergyleads.com

Website: https://lexroman.com

The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.

Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We’ll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sense of belonging.

We’ll cover: 

+ Finding dual purpose communities

+ Different types of communities and platforms to check out

+ What coffee chats are and how to do them

+ Leveraging your strengths in online and offline spaces

Networking for Introverts Series

Watch other episodes in this series: https://www.lowenergyleads.com

Connect with the contributors

• Jasmine Jae: https://bosscopyediting.com/
• Tara Reid: https://thetarareid.com/
• Kari Ginsburg: https://www.uproarcoaching.com/
• Authentic Networking on Introvertpreneur pod: https://thetarareid.com/authentic-networking-as-an-introvert-with-kari-ginsburg/
• Kortney Ross: https://rosslearningsolutions.com/
• Krisztina Szerovay: https://linktr.ee/krisztinaszerovay
• Conference Tactics for Designers: https://uxdesign.cc/15-conference-tactics-for-designers-illustrated-by-my-webexpo-19-541c8c39c74?gi=820c504abdae
• Mitchell Clements: https://www.linkedin.com/in/mitchell-clements
• Inbal Claudio: https://www.instagram.com/inbalclaudio/

Tools mentioned

*Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. Thanks in advance for helping support the show*

• Like Minded Collective: https://www.likemindedcollective.com/?ref=lexroman1
• Lunchclub: https://lunchclub.com/
• Calendly: https://calendly.grsm.io/supereasydig

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.

This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we’ll look at a few actual tools you can use for networking as well as key strategies you can employ in developing your network, all with introverts top of mind!

I’m excited to hear how this series informs your approach to networking. Let me know your favorite tip in the poll below!

We’ll cover: 

+ Introvert advantages when building business relationships

+ Tools you can use to learn and hone your networking

+ Strategies for finding more value in your connections

+ Energy saving ways to navigate relationships

Contribute to Networking as an Introvert Series

You can still contribute to this series! I’m looking for tips on places and conversations. Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

Connect with the contributors

• BuckFifty: https://lowenergyleads.com/buckfifty
• Devin Lee: https://devinlee.com
• Sustainability by Vance: https://www.sustainabilitybyvance.com/
• Val Casola: https://valcasola.com/
• Chris Melvin: https://chrismelvin.co.uk
• Kat Vellos: https://weshouldgettogether.com
• Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos
• Kristin Au: https://detachinstance.substack.com/
• Josh Spector: https://fortheinterested.com/
• Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Looking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?

Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada.

Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What’s interesting to me about The Social Snippet is that while a lot of people think of social media as mainly about content creation, Kristina and Maria are really community builders. Their focus is not on pumping out a bunch of posts but more on who can they bring together in digital or physical rooms.

This episode is packed with gems! Tune in if you’re:

1. Hiring people for your team
2. Scaling your company culture
3. Wondering if social media can work for you
4. Building any type of community online or off

We cover: 

• The formation of the agency
• How they get clients
• What they do to onboard new team members
• How to have a healthier relationship with social media

Contribute to Networking as an Introvert Series

Send your best tip on how to network as an introvert for my upcoming series! Here's all the info.

Connect with Kristina

The Story Starter Guide

Website

Instagram

Podcast

Connect with Lex

Newsletter

Website

The Growth Gym

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels.

Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up.

Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com

In this episode

+ What I use my lead tracker for

+ How my Airtable gets populated  

+ How I set up my lead tracker

+ How I track where leads come from

Free Airtable Template

Grab the template from this video

New to Airtable? Use my referral link (at no additional cost to you)

Contribute to Networking as an Introvert Series

Send your best tip on how to network as an introvert for my upcoming series! Learn more

Connect with Lex

Newsletter: https://read.lowenergyleads.com

Website: https://lexroman.com

The Growth Gym: https://www.youtube.com/@lowenergyleads/streams

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

When you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be.

In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you’re growing your list, this is a helpful episode to get inspiration on what email list experiments you could try. Let me know in the comments which is your favorite!

Networking as an introvert series

Send your best tip on how to network as an introvert for my upcoming series! Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

Other episodes you might like

• 5 Reasons Not to Create a Lead Magnet
• Make Email Your Best Friend: How to Build and Grow Your List
• Get Glowing Client Testimonials with this Easy Tool
• How I Find Clients Then and Now

Tools mentioned in this episode 
Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. This helps support my free content so thanks :)

• Beehiiv
• Mailerlite
• Senja
• Lettergrowth

Connect with Lex

• Newsletter: https://read.lowenergyleads.com
• Website: https://lexroman.com
• The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Look inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online.

Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way.

In this episode, Eleanor and I discuss how she got clients early on and how she gets clients now, her networking, podcast and LinkedIn strategies, and how she achieves quick, effective results with productized services. 

Find your low energy path to clients with my weekly newsletter: https://read.lowenergyleads.com

This episode is helpful for you if you are:

1. Newly in business
2. Making a pivot in your business
3. Rebuilding your community in a new place
4. Moving from relational to broadcast strategies
5. Managing creative projects

In this episode, Eleanor and I discuss:

• how she got clients early on 
• how she gets clients now
• her networking, podcast and LinkedIn strategies
• managing client projects and expectations
• why she productizes her services

Connect with Eleanor

• Website
• Launch in a Day
• The Germany Expat Business Show

Connect with Lex

• Newsletter
• Website
• The Growth Gym

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.

I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No need to wait months to grow that follower count!

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

01:36 Find clients through people you already know

04:33 Find clients through platforms and job boards

05:45 Get gigs through freelancer platforms

07:18 Sell higher ticket through job boards

08:45 Find clients through people who’ve gathered your buyers

11:35 Recap and invitation to my free livestream

Thank you for being part of the Low Energy Leads community!

Show website: ⁠⁠https://www.lowenergyleads.com/

Lex’s website: https://lexroman.com⁠

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.