Money Trail: A Revenue Rulebreaker Podcast

Don't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in. 

In this episode, Devin and I talk about what's changed in her five plus years of working for herself, how she got clients then, and how she gets clients now, the funniest way she's gotten a client and the smart systems she's set up to keep her business running smoothly. From her referral system to her conversation a day tracker, you're gonna wanna take notes on this one! 

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ How Devin got her first clients five years ago

+ The business model shift that made her business more sustainable

+ What Devin does now and who her clients are

+ Devin’s lead tracking system

+ Devin’s referral partner system+ How Devin builds and keeps up with her network

+ Devin’s tips on clear messaging to drive referrals

+ Devin’s Inbox Zero Hero system

Links from this episode

• Devin Lee’s website
• Get Inbox Zero Hero
• Devin’s Instagram
• The Growth Gym

Thank you for being part of the Low Energy Leads community!

• Low Energy Leads website: https://www.lowenergyleads.com/⁠
• Lex's website: https://lexroman.com
• Find this episode helpful? Share it with a friend!

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

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Hosted on Acast. See acast.com/privacy for more information.

I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business. 

Whether Instagram is draining your energy like it was for me or whether there’s another trend you’re not so sure about, this episode offers some (hopefully) clarifying ways to think about where your time goes.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ Four reasons why I deleted Instagram and why I think you could too including

+ Reason 1: No leads from Instagram

+ Reason 2: Mostly people I already know

+ Reason 3: Too many inboxes

+ Reason 4: Not how I want to spend my time

Links from this episode

Join us for The Growth Gym

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

Lead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.

Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ What a lead magnet is

+ 5 reasons not to create one

+ Tips on where to focus first

Links from this episode

• Lead Magnet Example 1
• Lead Magnet Example 2
• What is customer development

Strategies I recommend instead of lead magnets

• Leveraging email (Ep 2)
• Building partnerships (Ep 3)
• Fast vs slow ways to bring in clients (Ep 7)

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at somewhatusefulpodcast.com.

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

You may have noticed a lot of people talking about Google Analytics this week.

Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.

In this episode, I’ll share why Google Analytics is so popular, a few alternatives if you hate it as much as I do and what to look at when choosing your website analytics tools.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

+ Why you might care about website analytics

+ Why Google Analytics is the most popular analytics tool

+ Drawbacks to Google Analytics

+ How Plausible makes website analytics easier

+ How Fathom makes website analytics easier

+ How Pirsch makes website analytics easier

Links from this episode

• About Google Analytics 4
• Plausible
• Fathom
• Pirsch

(Note: some of the above are affiliate links and I may receive a commission at no additional cost to you)

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠. Thanks in advance for leaving a review for the show!

Ask a question: is something blocking you from booking clients? Ask your question at https://lowenergyleads.com

Get interviewed: do you have a cool story about how you went from 0 clients to fully booked? I'd love to chat with you! Leave a note on the show website

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes

Find Lex on LinkedIn

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQhttps://uppbeat.io/browse/artist/atm

Hosted on Acast. See acast.com/privacy for more information.

This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers.

In this episode, Dana and I talk about finding her first clients, what's shifted in 15 years of working for herself, what she does when she hits a client drought, and her timeless advice for staying in business.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

+ How Dana found her first client

+ What Dana does when she needs to drum up clients

+ How Dana uses connection calls

+ What’s changed from Dana’s freelancing to owning an agency

+ How Dana gets leads now

+ What’s changed about getting leads from LinkedIn

+ How Dana ensures her time is well spent on high value marketing work

Links from this episode

Follow with Dana on LinkedIn: https://www.linkedin.com/in/danapublicover/

Find Dana’s tools: https://publicoverandco.gumroad.com/

Dana’s website: https://www.publicover.co/

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

Connect with Lex

Website: https://supereasydigital.com

LinkedIn: https://www.linkedin.com/in/lexroman/

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review if you enjoy the show!
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/

Episode edited by Ani Villarreal

Music from Uppbeat (free for Creators!): https://uppbeat.io/browse/artist/atm

License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.

That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities.

In today’s episode, I’ll walk you through my STEADY framework. 6 questions you can use to clarify whether a strategy will bring you clients now or later. We’ll put a few different marketing plays through the ringer to see how they score. Use the STEADY framework a couple times and you’ll get even better at separating quick wins from long plays. Before you run your next lead gen test, watch this episode!

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ 10 Lead generation tactics

+ The STEADY framework for understanding speed to payoff

+ Scoring lead gen tactics to see if they are fast or slow 

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

Connect with Lex

Website: https://supereasydigital.com

LinkedIn: https://www.linkedin.com/in/lexroman/

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

Don't you love getting word of mouth for your business. How great would it be to drive more of it?

When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more.

In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair them with your referral strategy, forming something I'm calling an amplifier network. This episode covers what an amplifier network is and how to start your own amplifier network.

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ What an engagement pod is

+ Make the switch from engagement pod to amplifier network

+ How to create an amplifier network

+ How to use your amplifier network to drive virality beyond social 

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

Connect with Lex

Website: https://supereasydigital.com

LinkedIn: https://www.linkedin.com/in/lexroman/

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?

In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing.

If gathering reviews and leveraging them to close more sales has been painful for you, you're going to want to tune in to this episode!

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

This episode is a product demo and review of Senja (not an ad, I'm just a big fan!) I'll cover:

+ How to ask for testimonials

+ What to ask when collecting testimonials

+ Ways to automate testimonials

+ Where to show your testimonials in your marketing

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

Connect with Lex

Website: https://supereasydigital.com

LinkedIn: https://www.linkedin.com/in/lexroman/

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong.

Was it the channel? Was it the message? Was it the timing?

And if you don't know what went wrong, it's really hard to make it better.

In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expected. We'll run through some different angles you can use and we'll talk about how you can bring data in so you can make your decisions about your next move based on evidence. I’d love to hear how you’re thinking about troubleshooting your marketing activities.

See below for how to ⁠leave me a voicemail⁠ or ⁠drop me a DM on Instagram⁠.

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ Major factors at play in any marketing activity

+ How discovery boards help you break down the issue

+ How to create a discovery board and what to include

+ What questions discovery boards help you answer

+ What to do once you’ve mapped your marketing 

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

Connect with Lex

Website: https://supereasydigital.com

Instagram: https://instagram.com/supereasydoesit

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my network.In today's episode, we'll talk about how partnering with other business owners, content creators, membership operators, and communities can help you grow your business and connect with your buyers much faster than you can do one by one.

I'd love to hear how you're thinking about partnerships and collaborations. See below for how to ⁠leave me a voicemail⁠ or ⁠drop me a DM on Instagram⁠.

Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: ⁠⁠https://supereasydigital.com/newsletter⁠

In this episode:

• Getting booked pitfalls
• What's a partner
• Why partners are so successful for sales
• Who I partner with
• How to find partners and collaborators

Links from this episode:

• Like Minded Collective
• PodMatch
• ConvertKit Creator Network
• ⁠Lettergrowth⁠

You can also watch this video on YouTube ⁠@lowenergyleads⁠.

Leave a voicemail about this episode at ⁠https://lowenergyleads.com⁠ and connect with Lex on Instagram ⁠@supereasydoesit⁠

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at ⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.