Money Trail: A Revenue Rulebreaker Podcast

I like to say the most valuable audience is the one you already have. That's why today's episode is all about email marketing. Email newsletters are a fantastic keep in touch tool for not only your clients and customers, but your referrers, your supporters, and your fans. I'm going to share some easy ways to get started with email marketing, how you can use it to keep in touch with your current audience and I'm going to touch on some of the newsletter experiments I've been running to grow my subscriber list in even more intentional ways.

If you're newly considering an email strategy, consider the purpose of your newsletter audience. What is your shared goal and how will you use this channel to get there? I'd love to hear how you're thinking about email. See below for how to leave me a voicemail or drop me a DM on Instagram.

Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: ⁠https://supereasydigital.com/newsletter

In this episode:

• Where to start your email newsletter list
• How frequently to send emails and what types of emails to send
• Choosing an email tool (MailerLite, Flodesk, ConvertKit)
• Growing your email list (specifically how to get more email subscribers!)

Links from this episode:

• MailerLite
• Flodesk
• ConvertKit
• Menekse's Freebie Exchange
• Lettergrowth
• Sparkloop
• XayLi Barclay

You can also watch this video on YouTube @lowenergyleads.

Leave a voicemail about this episode at https://lowenergyleads.com and connect with Lex on Instagram @supereasydoesit

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Want more breakdowns of how to find clients? Get on the newsletter for Low Energy Leads and get these tips in your inbox weekly: https://supereasydigital.com/newsletter

In this episode, I share my journey with finding clients through my consulting and creative businesses. I've gone through three iterations since 2019 and have shifted from selling services to primarily selling a membership. The channels look quite different!

+ Finding clients for high ticket growth design consulting services

+ Finding clients for medium ticket web design and digital marketing services

+ Finding clients for low ticket small business marketing membershipStarting off with a few key strategies that helped me in the early days of my consulting business, I'll discuss how I booked my first big client, what worked in my first year of business and how my lead generation evolved as I moved my focus to small business owners and solopreneurs.Finally, I'll discuss how I get members for my current venture: Growthtrackers, my small business growth membership. Selling and running a membership is completely different from how I approached 1:1 services, so I'll share some of those channels and how my lead sources have changed even in just a few years.Whether you're just starting out or looking to take your small business to the next level, this episode is packed with valuable insights and strategies that you can start implementing today.

You can also watch this video on YouTube @lowenergyleads.

Connect with Lex on Instagram @supereasydoesit and leave a voicemail to be answered on the show at lowenergyleads.com

Thank you for being part of the Low Energy Leads community!

• Subscribe to the show on Apple Podcasts, Spotify or YouTube
• Leave a rating or review
• Share this episode with a friend
• Sign up to be notified of new episodes at lowenergyleads.com

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Low Energy Leads show! Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a business of one.
The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. You won't find generic advice or "one time this worked" formulas over here. Instead, we'll talk about how you can navigate the waters of marketing and sales advice.

You'll find these types of episodes here:
📓 Breakdowns: where I share the backstory of my own business and other businesses I've worked with so you can learn from successful strategies

📬 Mailbag: where I answer your most pressing lead gen questions

🎤 Interviews: where we dive into a specific business, learn how they went from zero to one. And then from one to 100 in finding sustainable lead generation

Connect with Lex on Instagram @supereasydoesit and leave a voicemail to be answered on the show at lowenergyleads.com

Become part of the Low Energy Leads community

• Subscribe to the show on Apple or Spotify
• Leave a rating or review
• Sign up to be notified of new episodes at lowenergyleads.com

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/atm/follow-your-heart

License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.