'Rewriting Extinction' is a new conservation funding group trying to reach fresh audiences that has so far raised $180,000 for projects in Europe, Asia and Latin America.

Critics of the organization say 'Rewriting Exctinction' has made exaggerated claims about what it can, or has, achieved. Some experts say the effort should still be applauded.

This episode features the popular article "Can celebrities and social media influencers really 'rewrite extinction'?" by James Fair: https://news.mongabay.com/2022/05/can-celebrities-and-social-media-influencers-really-rewrite-extinction/

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Photo Credit: Art for Rewriting Extinction created by mxvisoor.

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