Monika Jaensson knows that innovation is only as strong as the protection behind it. As a leading intellectual property attorney based in Charleston, WV, she has spent over 30 years helping businesses and entrepreneurs secure patents, trademarks, and copyrights that safeguard their groundbreaking ideas. Her work spans industries from biotechnology to energy, securing major patents and trademarks for brands like Med Express Urgent Care and Alpha Natural Resources. But Monika’s expertise goes beyond IP law—she also plays a crucial role in business transactions, helping startups and established companies navigate acquisitions and negotiations involving high-value intellectual property. In this episode, Monika shares her journey, the biggest challenges innovators face in protecting their ideas, and why a strong legal foundation is essential for business success. Studio Powered by: Breezeline Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | InnerAction Media | StoryMaker Produced by: InnerAction Media | Jim Matuga