Who would have guessed that learning the target language and culture was so important, so time-consuming, so rewarding? Commit to giving the time and effort to learn the language and culture well, for you are dealing with intangible truths that affect your audience's eternal destiny. It is truly one of the most basic, and most dismissed keys to effectiveness. Don't be among those who minimize the importance of language and culture to the long-term detriment of the ministry.

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