The latest trend in sports isn’t on the field or the court. It’s Name Image Licensing (NIL) deals that allow student athletes to make money through endorsement deals without jeopardizing their amateur status. The NCAA has had it for the past few years and now the WIAA is going down that road with high school sports. We’ll talk to Civic Media’s Jimmie Kaska about the opportunities and the risks that come with mixing business cash with young people trying to excel in athletics and get an education.

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