More Perfect Marketing

Getting to the root cause of a problem can not only help you solve it but many other obstacles as well. In fact, creating a change in your life doesn't have to take a long time nor does it have to be difficult.

Erin Pheil and her team provide ultra-rapid, guaranteed, root problem removal for your mind. Leaders and entrepreneurs hire them to help them get out of their own way by rapidly and permanently identifying and eliminating their biggest mental roadblocks like perfectionism, procrastination, fear of success, fear of failure, fear of being seen, anger, difficulty saying no, imposter syndrome, etc., because most leaders get stuck or find themselves in their own way at SOME point along their journey.

Bottom line: the work Erin and her coaches do allows leaders to completely eliminate their stickiest blind spots, fears, insecurities, self-doubt, imposter syndrome, and anxieties holding them back in just an hour or two a week, guaranteed.

Erin's MindFix Group

In today's competitive market, the average lead turns into a sale within five to six months. That means that if you're not following-up with your prospects and staying in front of them until they're ready to buy, you are leaving money on the table.

The best way to get ahead is by turning every prospect into a customer for life. Lead follow-ups are just one aspect of this strategy and there is no time more opportune than now for these actions.

In this episode, we welcome Ely Delaney, the Automated Systems Strategist and is also known as “The People Whisperer”.

He’s the co-founder of Purple Knight Marketing, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.

He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”

With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.

He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!

Connect With Ely Here

For anyone, self image is important. But when you're a professional, how you see and feel about yourself can be reflected in the work you do and how your clients perceive you. Fortunately, our guest in this episode helps professionals, entrepreneurs, and business owners with their self image.

Joanna Makris comes from and lives in Greece. She is known as “The Inspired 360ᵒ Success - speaker, trainer, coach - who is totally obsessed with mindset and leadership”. She works with ambitious Greek speaking career builders around the world to turn their work-life trade off stress into a win-win experience and joyfully skyrocket their current results. Her passion is to share and inspire new awareness and mindset breakthroughs to stop sacrificing success in one area of life for another, tear down invisible barriers and achieve high level-no-guilt performance for personal and professional life success that “lasts and brings back the smile on your face!”

Prior to choosing this career path, Joanna enjoyed a 15+ yr successful banking career serving from a number of leadership positions in large organizations, such as Citicorp, working with people across the globe, while trying to juggle all other areas of her life. She transitioned to her own coaching, speaking, training business, became a founding partner with the John Maxwell Team and for the last 15 years has been living a life she loves, without sacrificing her career for her life or the other way round. Doing what she’s passionate about (nearly forgetting she’s working!) by helping others bring “Inspired 360ᵒ Success” to their life, while enjoying her family life, looking after herself and building great relationships!

Connect Joanna on LinkedIn

First there was the book, now there's the online course. That is to say, if you want to be seen as an authority in your industry, an online course helps a lot! But there are a number of ways to publish a course online. One of the easiest is to use a marketplace like Udemy. That's good because the marketplace has a built-in audience.

But there are other things to keep in mind. For instance, if you're publishing an online course, or any course for that matter, how do you maximize control over your potential sales and overall revenue?

It's a question to think about.

If you don't want to sell your course on the marketplace of Udemy, how else can you publish an online course?

In this episode, we welcome Stephen Caffery, Creator of the Million Dollar Course Creator Program™ and the Risk Reversal Roadmap Call.

Stephen and his team help successful course creators and instructors with business-related courses on platforms like Udemy deliver high-value courses, high-ticket programs and earn over seven figures per year.

Through the Million Dollar Course Creator Program™, they do this through a customized approach that helps successful course creators and instructors transform their courses into comprehensive high-ticket programs that guarantee results.

How To Get Nine Times The Prospects To Raise Their Hand and Ask For More Details From You

stephencaffery.com

With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets.

Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.

In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.

Learn more about Wendy Pease here

Even if you don't have a lot of time to learn about marketing, advertising, and sales to grow your revenue, you're going to want to tune in to this episode. That's because this podcast will show you how you can sell your knowledge with absolutely no marketing or sales skills and make money from it. You don't have to be an expert on anything - as long as you have knowledge in a field that is valuable to someone who is willing to buy it, then you can make money from selling intellectual property.

Our guest for the episode is a Shadeed Eleazer, a US Navy Veteran and Baltimore's leading Small Business Advisor. Experts and Entrepreneurs hire Shadeed to help them convert their signature online programs and best selling books into license-ready curriculum that is sold to corporations, universities, and government agencies. This increases recurring revenue for business and solves the problem of the time for money exchange for his clients.

Grab your copy of Shadeed's Licensing Execution Plan here

Many businesses suffer from having too many prospects and not enough customers. Building an email list or getting lots of followers on social media is one thing but converting those subscribers and followers into customers tends to be elusive for many of us.

In this episode of more perfect marketing we speak to a conversion expert about how to move more folks from the prospect column to the buyer column.

Kimberly Weitkamp is a conversion copywriter, marketing strategist and podcaster.

As creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps community leaders, coaches and course creators convert their audience from strangers to loyal fans.

Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She’s helped people increase their open rate up to 80%, hit their first-ever 6-figure launch and double conversions on their landing pages. She loves talking marketing, travel and all things sci-fi.

Find Kimberly at theaudienceconverter.com

When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust.

But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi.

Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years.

She pivoted, like many in 2020, without having an email list or podcast or tribe online - having focused on face-to-face sales for over 20 years.

She went from 0 sales online to 5 figures a month in less than 6 months with permission-based lead generation online and now coaches, affiliate marketers, and speakers hire her to do the same - pivoting in 6 months guaranteed to live their best life. She now is at multiple five figures a month in 9 months of starting at ground zero online.

She loves affiliate marketing as well and is really passionate about sharing her story and resources through her top 20 podcast.

Get access to Lois' course (for free) at: loiskoffi.com/getleads (use code MASTERY at the checkout)

Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away.

Learn more about Nathan Segal here

Download: "How to Position Yourself as an Expert in Any Industry"

Virtual events have fast become a simpler (and less expensive) alternative to hosting live in-person events. Whether it's a conference, a summit, a 3-day event, a webinar, a list-building giveaway, or any other kind of virtual event, we all now have the ability to reach a wider audience online without the hassle or expense of travel. Virtual events give presenters and participants the ability to build authority, pre-sell an audience, as well as build their email lists.

And yet, just like with traditional offline events, there's a lot of coordination involved. That's where Steve Eriksen and EventRaptor come in.

Steve Eriksen is an integration specialist and automations nerd. In his previous role as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, he was responsible for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he's taking his technical background in the events space, along with his real-world experience as an event host, and creating EventRaptor, a system that makes virtual event management easy.

Learn more about EventRaptor here

Get Steve's FREE Virtual Event Checklist