More Perfect Marketing

Search engine optimization is a complex topic. For instance, there are lots of different techniques, strategies and tips that you can make use of. Some work better than others. Others are great but will only work in specific situations or for certain website types. So there really is no wonder why this topic tends to confuse a lot of people.

In this episode, we welcome SEO expert Joe Balestrino, who sheds some light on how to think about traffic from search engines both more broadly as well as more strategically.

You can find and connect with Joe at joebalestrino.com

The word "branding" typically conjures up thoughts of logos, color schemes, and other design elements to represent your business. But personal branding is different. Personal branding is about how you show up as an individual both online and off.

In this episode, we welcome Heather H. Bennett, a marketing strategist and personal brand coach with over 20 years of experience. Drawing from a background in Research and Development, a University of Illinois MBA, and a Northwestern University Social Media Marketing Certification, Heather coaches her clients to create strong, authentic, and unique brands through her business, Creative Brand Coach.

Visit Heather's Website

Connect With Heather on LinkedIn

Have you ever looked at an article in a magazine or newspaper about a competitor and thought to yourself, 'I wish that could be me'?

Or maybe you've sat back and watched as a business has hit the media running with some national exposure, and thought 'how do I get to where they are?'

Well in this episode, we'll be chatting with Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals.

Jill is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories. 

Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. 

Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

publicitycrashcourse.com/freegift 

jilllublin.com

You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode.

As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral.

Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.

As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action.

With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

FunnySalesVideos.com

HowToMakeAVideoGoViral.com

If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact.

But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company.

So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products?

We'll answer these questions and more with our guest, Swire Ho.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

garudapromo.com

For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor.

On this episode, we'll also discuss an affordable solution for your company's web needs.

Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful.

Visit inn8ly.com here

If you’re a small business owner, chances are that search engine optimization is something you’ve heard of. But if you don’t have a marketing background, it can be confusing and overwhelming to know how to use SEO tactics for your own business.

There are many different types of SEO strategies out there and not all of them will work for every business (nor should they even be considered to begin with). That's why we're going to talk about the basics today- what SEO is, why it matters for local businesses, and how simple changes can help improve your rankings on Google.

Wendell Jordan Jr. is a passionate and dedicated professional in web designing and the digital marketing sector. He has 10 years of experience in sales and marketing. Currently, he is the owner of Jordan Marking Consultants, a digital agency focused on high ROI marketing solutions. Jordan and his expert team promote businesses with compelling digital marketing strategies and deliver measurable outcomes in real-time.

Find Wendell's Website Here

Find Wendell on LinkedIn

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes.

We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before.

Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect.

Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012.

Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.

Try Handwrytten Here (use discount code "podcast")

As a business owner, it's your job to be creative and innovative, and run your business on your term. You should not have to change the way you operate or what you do just because of how the market expects you to behave. It is crucial that entrepreneurs stay true to their vision in order for them to succeed in today's competitive marketplace.

In this episode, we welcome Viv Guy. Viv is a born entrepreneur. Setting up her first award winning business from scratch at the age of 22 and growing it to a turnover of £1.5 million a year (yep, she says she was “clueless but determined and relentless!”), Viv's learned what it is to grow a successful and profitable business from scratch, not once ...three times.

Viv’s continued doggedly determination is now focused towards helping service-based business owners to get consistent clients and build their businesses in a totally feel good, ‘aligned’ way while working just 20 hours a week.

Viv is passionate about entrepreneurs creating businesses and lives that feel great through working in a totally aligned way.

Find Viv Guy Here

Viv's Facebook

Viv's Instagram

Also...

Discover Your Marketing Superpower Quiz

Discover your own feel-good marketing strategies to grow your business in a way that actually works for YOU.

Focus For Freedom Workshop

In this 90 minute workshop I take you through:

• How to find out where to actually spend your time for maximum results and profits.
• How to find your flow state by identifying what strategies & tactics are actually in alignment for you and energize rather than drain you.
• How to design your business backwards so that YOU come first.
• How to set boundaries for balance.

You know that saying, "it's not what you know, it's who you know?"

Being well connected isn't just about getting jobs. It can also be helpful in making friends, finding business partners, or simply finding a solution to a problem at hand. And by being connected to the right people, you too can get introductions and referrals that will help improve your life. In this episode we'll talk about how easy it is for anyone to get more out of their connections when they have the right tools at their disposal!

In this episode, we speak with Michael Whitehouse, A.K.A. the Guy Who Knows A Guy. Michael is author of the book, "Guy Who Knows A Guy," as well as host of the podcast of the same name. Today he is a mindset coach and motivational speaker who has produced over 300 podcast episodes in the past year among his various platforms including his daily Morning Motivation podcast.

Find Michael at guywhoknowsaguy.com