More Perfect Marketing

There's a lot you can learn about a person simply by observing the way they behave. And when you understand how someone thinks, learns, and makes decisions, it's a lot easier to know how to sell to them... or support them as a service provider.

John Terry knows this topic well. As a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader witihin and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are.

John brings a warm sense of humor and a quick wit that immediately connects with his audience as he delivers an insightful message that inspires and motivates, while challenging those in the audience to grow and aspire to greatness.

A best-selling author and in-demand international public speaker, John serves as an Executive Director and President's Advisory Council member with The John Maxwell Team. He is also a DISC-certified human behavior consultant, a Real-Life Management Master Trainer, and a CTAA-Accredited Emotional Intelligence Coach & Practitioner.

As a certified speaker, trainer, and coach, John applies the same "Black Belt" principles he learned in the martial arts to teach leadership, team-building, influence, and communication. Although not everyone will earn a black belt in martial arts, John believes anyone can learn to live life as a Black Belt Leader in Life and live life with Black Belt Excellence. 

When you are looking or "Black Belt" quality results in leadership, communication, personal development, or relationships, John delivers black belt excellence in coaching, mentoring, and training with wit and wisdom. After all...why JUST be a leader, when you can be a Black Belt Leader?  

Learn more at beablackbeltleader.com

We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material.

Thankfully, there are scholarly experts like our guest, Csaba Borzasi, who know how to mine for the gold within ad campaigns from the past... and show us all how to model their success.

Csaba calls himself an "Emotional Response Marketer," which is another way of describing his ability to extract action from consumers of the copywriting and marketing presentations he creates. In addition, Csaba is a trainer of others who wish to leverage the power of direct response copywriting to move their businesses forward.

Discover Csaba's work at gameofconversions.com and steal the “Secret Recipe” behind 100 of the Most Profitable Ads of All Time… HERE

If you're familiar with the daily inbox routine of click, delete... click, unsubscribe, then you might want to give a listen to this insightful episode about improving your own email marketing before your emails suffer the same fate.

Our guest, Meera Kothand, is an email marketing strategist and 3X Amazon Best-selling Author, publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners.

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success, and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter.

Learn more about Meera at meerakothand.com

We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on.

Thankfully, our guest, Michael Cheng, has a solution to make the entire process MUCH simple than you might think.

Michael is the co-founder of Lumen5, an online video creation platform with over a million users worldwide. He started Lumen5 with a vision to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.

Lumen5 has seen rapid growth in recent years and was featured on the Globe and Mail's 2021 list of top 100 fastest growing companies in Canada.

Be sure to set up your free account today at lumen5.com

Too often, we try to communicate with our clients in a way that's comfortable for us, instead of adapting our communication style to meet them where they are. This can lead to misunderstandings and frustration on both sides.

By meeting clients where they are, we can ensure that we're communicating effectively with them and establishing a strong working relationship. In today's episode, we'll discuss some different ways to meet clients where they are, as well as the benefits of doing so.

Our guest for this episode is Dennise Kowalczyk, who describes herself as a multi-potentiality who divides her time between growing a consulting business with producing a podcast and convening groups of people to get the most out of life.

Dennise got my start in the world of community radio as a volunteer at XPN in Philadelphia, PA, and really went to town with her passion at KBOO Community Radio in Portland, OR.

Currently, she hosts and produces a podcast called BroadBand The Podcast where she shares her discoveries and includes conversational, curiosity-driven interviews. When Dennise is not podcast or running her monthly dinner club, she guides clients through online marketing activities through her consultancy, CTD Creative.

Find Dennise on LinkedIn and at CTD Creative

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content.

That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode.

As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well.

Here's where you can find Emily:

flourishgrit.com/speaking

linkedin.com/in/mcguireemily

instagram.com/flourishandgrit

Has your business been getting away from you? Is it out of control? In this episode you'll learn how to take back control of your business in small bite-sized actions performed on a consistent basis.

Andrew Wallis ditched his comfy C-suite job, popped his laptop into his backpack, and hit the road in pursuit of freedom and living life on his terms. His mission is to help you identify your “star qualities” and develop your unique voice, so you can effortlessly communicate from the heart and attract an audience of raving fans.

To learn more about Andrew, visit

Visit me at my digital home at www.andrewwallis.me or search him out online @AndrewWallisHQ

Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers.

Michael “wrote the book” on understanding consumers.

Literally.

Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers

Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time, and he is a Contributor at Forbes.com, where he writes about current trends in consumer behavior. His latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, reveals why many of the important assumptions we make about consumers are obsolete today.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Find Michael at michaelsolomon.com

Nope, that's not a typo... “markeding” is a mashup of Marketing + Education = markeding® (get it?).

The concept is the brainchild of Lorrie Thomas Ross, the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions and Wild Web Women, coaching and marketing support to help digital women grow gorgeously. Lorrie is staging a peaceful revolution on the way that people and companies think about and approach marketing.

Web Marketing Therapy

LorrieThomas.com

WildWebWomen.com

In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect.

Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.

Learn more about PostPilot and try it free at postpilot.com