More Perfect Marketing

When new businesses get started, they often model themselves after everyone else in that industry. But innovative entrepreneurs know there are many ways to set your business apart from others out there.

In this episode, we'll be exploring the idea of high ticket and high value businesses with Chris Williams.

Chris doesn't have a car, is an ultra-marathoner, and teaches experts simple methods for building high-ticket masterminds. He also has worked as a financial advisor, and runs a marketing agency specializing in elective surgery businesses.

Learn more about Chris' Group Coach Nation project here

Businesses are constantly trying to find new and innovative ways to get the attention of prospects and stand apart from the competition. The default for many is to lower their prices. But in this episode, you'll discover how to offer incentives to get people to take action (and distinguish your offer from your competitors' offers).

Marco Torres is the Founder of Marketing Boost, where he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing.

Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Learn more at MarketingBoost.com

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.

Book a call with James at vipchatwithjames.com

In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business.

Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital, a digital marketing agency focusing on lead generation for coaches and consultants.

tothemoondigital.com.au

What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail.

He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.

The book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value).

David's website: 85percentopenrate.com

Pick up your copy of David's book, Postal Mail Profits in a Digitally Obsessed Age, here

Starting in the 1980s, technology has played an increasingly important role in sales and marketing. But it wasn't until the late 1990s when marketing automation started to gain traction. Well it may seem like a scary or intimidating term for many small businesses, employing marketing automation can be simple... And extremely powerful.

Danny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly-competitive industry.

Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including the Marketing Simplified Podcast.

Danny is also the co-author of The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to instead create simple, effective marketing systems that actually generate a profit.

To learn more about The Automatic Marketing Machine and Danny Decker, please visit:

AutomaticMarketingMachine.com

DannyDeckerMarketing.com

Have you ever heard the phrase "do good and make money?" That's a core principle behind today's topic. Not only is it possible for you to add philanthropic activities is an ongoing part of your business, but when it set up correctly, you can take advantage of free advertising opportunities sponsored by none other than Google.

Reynaldo is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. He is an entrepreneur, investor, author, speaker, educator, philanthropist, and contributor with a long list of accomplishments.

Former tech executive whose 10-year career spanned several of the world’s largest military, government agencies, leading award-winning projects for clients including Lockheed Martin, U.S Navy, U.S Air Force, Disney, NASA, BMW and managing a budget of 30 Million.

He also has other non-profit organizations where Reynaldo focuses on underserved communities to teach them about real estate, sales and marketing.

Impact Annex

Lucas started his agency Twiz in 2018 with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue.

Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster.

Check Out Lucas' Podcast Here

Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community.

Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in increasing numbers, private communities outside of any social media platform.

Today's guest, Dornubari Vizor, is the creator of one such platform that enables businesses, course and digital product creators, coaches, trainers, and others to grow through community.

Starting out his entrepreneurship journey, Dornubari first worked to help authors launch best-selling books using quiz funnels and later launched LeadQuizzes, a lead quiz, and survey platform.

Now he's developed GroupApp, the community platform for knowledge businesses. GroupApp brings your community, online courses, and digit products into one platform. Seamlessly engage with your members, share your knowledge, and get paid.

Try GroupApp

Find Dornubari on LinkedIn

Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful.

In this episode, we dive into all of this with Deirdre, Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.

She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.

With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

Check out Capsho