More Perfect Marketing

There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects.

And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.

In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to to blog, social, web video, podcasting and beyond.

After two decades of working in the agency and consulting world with major brands as well as non-profit clients, Scott launched his own consultancy in 2022 to help companies/marketers evolve to modern people-focused strategy and communication.

Learn more about Scott at scottmurrayonline.com

Connect with Scott on LinkedIn

Marketing is packed with attention getting gimmicks. Most of them have limited shelf life - as in they only work for a few seconds before the viewer's attention is pulled elsewhere. And yet, marketers are constantly looking for ways to both capture and keep the attention and interest of prospective customers. In today's episode we dive into one such solution.

CJ Oltman is the Co-Founder & CEO of BannerWave, an ad agency that helps brands supercharge the performance and engagement of their ad campaigns with custom interactive ads. For the past 13 years, CJ has been partnering with brands to deliver best-in-class ad campaigns and brand experiences, working with some of the most loved brands in the world including Adobe, Amazon, Beam Suntory, Cadillac, Discover, Feeding America, HP, NBA, and The New York Times, among many others.

Check out some of the example ads discussed in this episode at bannerwave.com

Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't.

In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as increased visibility, improved customer loyalty, and increased sales.

Joining David for this discussion is Tim Fitzpatrick, an entrepreneur/business owner with marketing and growth expertise. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping B2B professional service firms that want to accelerate revenue growth and attract more ideal clients. He believes marketing shouldn't be difficult. But, you must remove your revenue roadblocks if you want to grow consistently and predictably.

Time's website: rialtomarketing.com

90-Day Marketing Planner: growthmarketingplan.com

Listen to Tim's Podcast

If you've every heard the phrase "truth in advertising," there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products. 

Even with more regulation in place, there's still a lot of inaccuracies and misrepresentation in marketing. In this episode we discuss how things can be done more honestly and authentically.

Now, you may be thinking: "Isn't marketing about exaggerating the truth a little bit in order to make a product or service sound more appealing?" And, while that may be partially true, there's a fine line between spinning a story and downright lying. So today we're going to be discussing what constitutes inaccuracies and misrepresentation in marketing, what some of the consequences can be, and how to go about marketing your product or service in a more honest and authentic way.

Our guest is Ashleigh Chanel, a world traveling lover of charcuterie boards (just like show host, David Baer) and CEO of Make Your Mark Digital Marketing Agency.

Ashleigh and her team have consistently added monthly 5 and 6 figure revenue to their clients' top-line — product, service, and local businesses alike, through organic and paid advertising. Their specialty is positioning their clients as authorities in their industries, gaining the trust of their ideal audiences, and building highly profitable business.

Visit Ashleigh's website at makeyourmarkconsulting.com

Find Ashleigh on Instagram at @ashleighchanel

In today's business world, events are a powerful way to connect with customers and promote your business, product, or make a special offer. There are many different types of events, and each can be used in a different way to achieve your goals. In this episode of the podcast, we'll discuss a few of the many types of events (there are at least 17 according to our guest) and how to use them in your business.

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process,” “The Ultimate Event Planner Certification Program,” and CEO of Grace & Ease Productions, which supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees.

Shay and her team have collaborated with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.

Grab your copy of "The Five Phases of Events to Scale Your Business & Leverage Your Time Guide" at fivephases.info/david

"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?

At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.

In this episode we explore the different reasons businesses want new websites and the common mistakes they make when redesigning their online presence.

Our guest, Kathryn Smith, is an eCommerce consultant based outside of Atlanta, GA. She helps small businesses and entrepreneurs launch websites and grows their online businesses. She is the founder of Walton Birch and the co-founder of Black Lady Business School.

Find Kathryn at waltonbirch.com or @krs_consulting on Instagram

Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge.

The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find.

Tom Shapiro wants to change that.

As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot be commoditized.

Through his career, Tom’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+.

Tom is the author of several books, including “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business”, available on Amazon.

To learn more about Tom's agency, visit stratabeat.com

And for helpful marketing tips on how to "Rethink" you marketing, visit tomshapiro.com

Most marketers don't think of themselves as problem solvers. Instead they probably would say they are opportunity creators. But when you step back and look at what marketing is really all about, it's connecting a "solution" that a business offers to people with "problems" needing to be fixed.

Gary Geiman is a serial entrepreneur and business owner who specializes in problem solving at the core of everything he does. His 30-year career has spanned owning multiple businesses and developing sales and marketing plans to assist other business owners in growing their businesses.

Gary looks to help business owners focus growing revenue with multiple lead sources. Today, Gary owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition DOMINATE and market.

Learn more about Gary and his agency at salvonow.com

What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics."

Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them.

To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing).

Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.

Check out lizwilcox.com

Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand.

But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy those benefits listed above. In fact, your book can come in at well under 100 pages (including plenty of images and large type).

Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.

In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.

Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.

If you’ve ever wanted to write a non-fiction book but weren’t sure how to do it, you’re going to love what Mike has to share today.

Visit mikecapuzzi.com/gifts for your free copies of the books mentioned on this episode.