More Perfect Marketing

A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that.

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability.

Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.

He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. Thank you!

To receive Troy's email cheat sheet, please visit faqemail.com

The hub and spoke model is a great way to attract leads and make sales through your content. By creating a central hub of content (a podcast, for example), and then spokes of content that lead back to the hub (social media posts, e-newsletters, etc.), you can create a powerful marketing funnel that will bring people back to your site again and again.

Host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world.

His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts.

Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts) he founded multiple 7 figure businesses and has spoken in from of nearly 500,000 entrepreneurs worldwide.

Discover more at Pantheon.fm

Sales automation has become commonplace in large businesses. But for smaller organizations it can be intimidating and seem complicated. It doesn't have to be that way.

The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development.

With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building.

Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?

Learn more about Kevin at time-on-target.com 

Plus... text the words "SELL SMARTER" to 612 429 4298 to receive his guide to mapping out your client buying process plus a few other goodies.

What if you had the ability to take control of the narrative about you and your business? What if you could be the one dictating how people saw you and your work?

Personal branding is all about that. It's about creating a deliberate and consistent message about who you are and what you do, so that when people encounter you or your work, they know exactly what to expect.

In this episode, we welcome Dr. Angela Mulrooney, a global speaker, best-selling author, and personal branding expert.

She works with thought leaders around the world to clarify their message through their brand archetype while using various media platforms (LinkedIn, podcasts, and the stage) to drive sales so these experts can change the world with what they know.

Join the Unleashing Influence Community

Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.

There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.

As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative – repeatable revenue growth with margin integrity.

Walter holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.

Learn more & connect with Walter Crosby:

Helix Sales Development

Find Walter on Linkedin

If marketing was easy, everyone would be great at it, right? Well, it's probably easier than most businesses think, but they've not taken the time to step back and figure out what they are trying to achieve with their marketing. As a result, they haphazardly throw money, time, and resources at marketing channels that may or may not be a fit for their business.

In this episode of More Perfect Marketing, we're going to talk about how to build marketing systems that fit your business's goals with Michelle Nedelec.

As an expert in Entrepreneurialism and the founder of Awareness Strategies, Michelle has run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build a million-dollar business, but she does it time and time again.

Michelle particularly loves to talk about Marketing Automation, Systems Integration, and support both on and off of the stage. She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business.

For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation.

Find Michelle at these links:

www.awarenessstrategies.com

On Facebook

On LinkedIn

Juggling the demands of one business is a lot for many small business owners. But can you imagine having to deal with more than one business? That can be downright chaotic!

And then there are those unique individuals who thrive on the challenge of not just managing multiple businesses, but also challenging themselves mentally and physically in extreme conditions.

Such is the case with today's guest, who is not only the owner of multiple businesses, but is also a self professed biohacker, and active marathon runner and Ironman competitor, as well as a contestant on Dragon’s Den.

Join David Baer and guest Charles Cormier for their discussion on managing and balancing multiple business and life pursuits.

Find Charles on LinkedIn

charlescormier.com

topleads.agency

Many businesses think they need to carry the burden of marketing entirely on their own shoulders. But that's not always the best strategy. In fact, partnering with other businesses can be a great way to reach new customers and grow your business.

Of course there are many ways to partner - some more appropriate, practical, or easier to implement than others. One of the simplest ways to partner up with another business is by creating content together in the form of a podcast.

Dustin Riechmann is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System - with podcasts at the center of their work together.

Learn more about Dustin's program at simplesuccesscoaching.com

Your emails may not be going where you want them to go. In fact, thanks to the ever-changing world of email deliverability, they may not even be reaching your subscribers' inboxes.

We're no longer in the days when you could just hit "send" and know that your message would arrive in someone's inbox. With the rise of spam filters and other email deliverability issues, getting your message seen by your subscribers is becoming more and more difficult.

But there are solutions.

Our guest, Welly Mulia, knows this topic well. In fact, he ran an extensive test on his own email account to identify and resolve deliverability problems - which he explains in this episode.

Welly is the co-founder of BirdSend, an email marketing tool specifically built for course creators, coaches, consultants, speakers, and bloggers.

Learn more and access Welly's case study at EmailWindfall.com

Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades.

And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in.

For the past 25 years, Mike Mayer has led digital transformations for billion-dollar B2B companies including Thermo Fisher Scientific, Crescent Electric, and U.S. Electrical Services.

In 2020, he had an ‘aha’ moment. There were no agencies specializing in digital marketing for distributors and manufacturers, so he built one!

Main Event Digital was launched with a very simple business model: Provide strategic leadership and the best talent along with a no-commitment, transparent pricing model.

The agency supports customers across the globe with a team of about 3 dozen experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising, Social and more.

maineventdigital.com