More Perfect Marketing

How do most companies come up with the prices they charge?

It might surprise you to learn that much of the time there's very little thought put into how or why they charge what they do for their products or services. The fact is, there is a better way that leads to higher sales volume at higher prices - more profit.

Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power,” is available at booksellers nationwide and online.

You can find Per at sjofors.com and pricewhisperer.me

Sometimes it's easy to forget that marketing existed before the internet. The fact is, if you ask a typical business owner what they do for their marketing, the answer is invariably something digital in focus.

But there are still marketing agencies which recognize that people don't reside 100% online. And that's a big part of what we cover in this episode.

Ryan Cote (co-tay) is co-owner in Ballantine (Bal-en-tine), his family's marketing agency, started by his father and uncle. Ballantine specializes in both direct mail as well as a full suite of digital marketing activities.

Ryan lives in New Jersey with his wife and 3 daughters where he also podcasts a show called Morning Upgrade.

Like most subjects, there's an easy way to do SEO and a hard way. Most businesses, especially local businesses, can and should take the easy route. That's because there's so little competition for most local businesses that those who go to the effort of investing the time and energy to get there website listed in the right places (and linked from the right places).

Fortunately Jeremy Poland know the simple formula to help local businesses dramatically improve the way they show up in search results. Better yet, he's willing to teach businesses how to do it themselves!

Jeremy is a seasoned marketer, with a backstory in church leadership & publishing. Struggling to support a growing family on one non-profit salary, he erected a digital agency from side hustle to family sustainer.

With a specialization in SEO for Small Businesses, the proprietary “playbook” and data he developed led to the formation of DIY SEO!

Grab your list of 20 Backlinks Every Website Needs

It's never fun starting anything from scratch. And that's especially true when it comes to figuring out an effective method for marketing your business. In this episode, we'll dig into a simple 8-part framework you can use to figure out the fundamentals of the who, what, when, where, why, and how of your marketing efforts.

Our guest, Brian Forrester, grew up in advertising, and his family has owned a marketing business for nearly sixty years.

Brian is the co-founder of Genie Jar Digital, a Williamsburg, Virginia marketing agency, and also teaches marketing through Old Dominion University's Veterans Business Outreach Center. 

Brian has authored two business books: "30 Days of Marketing Mojo" and "I Hate Marketing," along with a young adult fiction novel called, "The Jungle Within." His copywriting has received national awards including the Telly and the Webby.

Using stories, Brian's marketing skeletal framework consists of easy-to-remember connected parts. This strategy transforms boring marketing collateral into compelling messages that educate and entertain.

Born a Tar Heel (North Carolina) but now a Virginian, Brian has been married for twenty-five years and is the father of five. His family has a thing for Golden Retrievers. And given the right circumstances, Brian can do a smooth moonwalk on a slick kitchen floor.

Access the tools mentioned on this episode by visiting geniejarmarketing.com/podcast

Every company has a brand story, whether they realize it or not. It’s the tale of how the company came to be, and what it stands for in the eyes of consumers. Some companies are very intentional about telling their brand story, while others let it evolve organically. But either way, it’s always there, shaping how people see the company and its products.

Storytelling is one of the most powerful tools marketers have at their disposal. A good story can connect with people on an emotional level, evoking feelings that can influence buying decisions. And when it comes to positioning a brand, nothing is more effective than a well-told story.

Storytelling expert Candy Santana is the Founder & President of C.O.V.E. Media, a one-of-a-kind digital marketing agency for businesses in industries across the board. She's also an actress, producer, and author. Above all, she considers herself a storyteller.

Find Candy at cove-media.com

In marketing, we find prospects for whatever we are selling at different stages in the decision-making process. Those who are further along in their consideration of buying something are talked about as being at the bottom of the funnel.

Advertising to bottom-of-the-funnel prospects can be a tricky proposition. On the one hand, you want to make sure that you're providing them with enough information and value so that they see the benefit in working with you. On the other hand, you don't want to overwhelm them with too much information or bombard them with sales pitches.

In this episode we explorer exactly what's involved in advertising to those at the bottom of the funnel.

Our guest, Ameet Khabra, is a veteran PPC advertising specialist who has helped clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Ameet's work has included managing over $4 million in ad spend for a single client and providing meaningful and measurable results for startups and small businesses.

Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. We take accounts from zero to hero, working from scratch and taking over from other firms to get results for our clients.

Find Ameet Onlin

Hop Skip Media

On Instagram (adwordsgirl)

Content marketing is nothing new, it has been around since the early 20th century for certain. Possibly even longer than that. What has changed, is the media where content marketing exists. It is now possible to leverage data and technology to target potential customers more efficiently than ever before.

This means that businesses can now create and distribute content that is relevant and interesting to their target audience, resulting in a higher ROI for their content marketing campaigns.

This episode's guest, Michael Marchese knows this topic well. He is the founder and CEO of Tempesta Media, a leading content, social media, and influencer digital marketing solution.

With over 25 years of experience, Michael has held various strategic and operating positions at companies including Leapfrog Online (acquired by Dentsu Group Inc.), WebSideStory (acquired by Adobe), OCC (acquired by Monster.com), and JWT Specialized Communications (a subsidiary of WPP).

Find Michael Online

Tempesta Media

LinkedIn

Many businesses are quick to create a website and forget about it after launch, leaving their brand with an un-engaged audience and minimal ROI. Service-centric businesses often overlook ways to monetize their websites or fail to use proper marketing tactics. We will discuss why this is an unwise strategy, the money that they are losing out on, and how targeting website profitability can help grow your business.

To provide further insight into the issue of website profitability, we are joined today by Michael Buzinski – an expert in this field. He will explore why relying solely on word-of-mouth and referrals for marketing is a bad plan, why service-centric businesses often fail to create revenue with their websites, and why ignoring website marketing leaves money on the table for your competitors. Learn how to prioritize profitability with Michael’s expert advice!

Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.

Visit the links mentioned in this episode:

buzzworthy.biz

ruleof26.com

LIVE Broadcasting on Social Media is NOT an option if you are serious about using organic social media for your business marketing.

Our guest, Susie Bills, coaches her clients to incorporate LIVE broadcasting across all of the platforms with an emphasis on LinkedIn LIVE Broadcasting. As it is currently underutilized and is a great way to create expert positioning in a niche and quickly build the KLT (know, like, & trust) factor with your ideal clients.

As a Marketing Agency Owner and Business Strategist, Susie Bills has built several businesses, income streams, and international teams while traveling the globe and working remotely.

Her focus of expertise is digital marketing for online business. Best practices for building and scaling online business using social media & email marketing via organic and paid advertising methods.

susiebills.com

Susie's Facebook Group

For businesses, social media organic success is key to a successful marketing strategy. It's no secret that the algorithms of social media platforms are constantly changing, making it more difficult for businesses to organically reach their target audiences. However, through building authentic relationships with followers and potential customers, businesses can still achieve social media success.

In this episode, we'll explore the how and why behind building authentic relationships with followers and influencers in order to achieve social media organic success.

Nicole Porter is a chocolatier turned digital marketer, and mom of 3 boys. She helps small businesses navigate the large and overwhelming world of social media by focusing on what is really important.

Nicole helps small businesses create awareness for their brands, connection, and real conversation with their customers and most importantly, she helps drive traffic to websites and brick and mortar locations which ultimately equals more sales.

After getting a degree in marketing from Assumption College, Nicole spent 10 years owning and marketing her own small chocolate and ice cream shops on Cape Cod. 

Once she had her sons, Nicole decided to switch direction, get back to her roots and focus on marketing. Having been a small business owner for so many years she’s got a passion for helping smaller businesses get their products, services, and their message, out into the world.

Monomoy Social Media

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