More Perfect Marketing

Imagine a leadership approach that focuses on working collaboratively with other team members and leading by example. One that emphasizes remaining open to new ideas, asking for feedback, and doing good work.

An approach like this could have many powerful benefits, such as increased trust between partners, improved morale and better communication between colleagues. It could also encourage teams to come up with unique solutions for problems and fosters an atmosphere of mutual respect that encourages creativity and critical thinking. By allowing team members to take responsibility for decision making, it helps to create a sense of ownership and commitment among staff which can lead to higher standards of performance.

Now stop imagining and start listening to this episode to discover a team which is practicing this very approach.

Steve Krull is the CEO and co-founder of Be Found Online, a digital marketing agency where he and his teams have been helping businesses with online visibility for more than 10 years.

Steve practices what he calls "unleadership" with the BFO team. Together, they work with clients to drive business and web traffic through time-tested digital marketing tactics.

When he’s not working, Steve can be found reading spy novels, rooting for the Chicago Cubs or riding his bicycle.

Find Steve Online:

https://befoundonline.com/

https://www.linkedin.com/in/stevekrull/

Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way.

By leveraging the power of creativity, brainstorming techniques, and collaboration, you can unlock your team's potential for successful idea generation that will drive marketing initiatives forward.

Our guest, Robin Landa, is a distinguished professor at Kean University (her Walden’s Pond) and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on ideation, creativity, branding, advertising, and design.

Robin has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.” She is the author of twenty-five books including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.

Find Robin Online:

https://www.robinlanda.com

https://www.linkedin.com/in/robinlanda/

https://www.instagram.com/proflanda/

https://twitter.com/rlanda

Content marketing is an essential tool for businesses of all sizes and in any industry. It is designed to create meaningful relationships between the company, their customers, and potential customers.

Unfortunately, content marketing is not a “set it and forget it” task; instead, it must be a consistent effort and regularly evaluated in order to maintain its effectiveness. This kind of evaluation allows businesses to make sure that the content they are creating resonates with their target audience and drives them towards making a purchase.

On this episode, Erika Montgomery joins use to talk about planning your content marketing.

Erika is the President and CEO of Three Girls Media. She spent 18-year in a broadcasting career in the San Francisco Bay Area before transitioning to public relations and marketing. In 2005 Erika launched Three Girls Media, a personalized PR and custom content marketing agency. The firm specializes in working with companies of all sizes worldwide.

Find Erika at threegirlsmedia.com

Email marketing is a powerful tool for businesses to reach their customers and prospects. It can be used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand.

With email marketing, you've got lots of choices about how to structure your content and campaigns. Some marketers like to be clever. Others like to be gimmicky. But in today's episode, we're discussing the value of simply being genuine and human in your writing with emails that are relevant and provide value to the reader will help build trust with your audience.

To help guide us in this conversation is Jeff Felten, a copywriter turned email marketing strategist who helps service-based professionals hustle less for leads and build armies of loyal fans.

In 10 yrs of marketing experience, Jeff has written thousands of marketing emails and hundreds of web pages - driving more than $1M in revenue for clients.

Find Jeff Online:

www.contentremedy.co

On Twitter @HeyJeffFelten

There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services.

In this episode, we chat with William Leake, a former McKinsey and Company consultant and finance, sales, and marketing executive.

Bill is the founder of Apogee Results, one of the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firms in Austin. His goal is to have a meaningful impact on the world and leave wherever he goes in a better condition than when he found it. Bill's company specializes in search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, demand generation and more.

Find William Leake Online:

apogeeresults.com

On LinkedIn

Content creation is a central part of how we market our businesses these days. But not all content is created equal, and it's important to know what makes for effective content that drives people to take action. Because if people are doing something after consuming your content... what's the purpose of it in the first place.

To help us unpack this topic, is Tyler Basu, a Content Creator and Strategist who specializes in helping entrepreneurs create educational content that drives consistent growth for their businesses.

Since 2016, he has published 1,000+ pieces of content online, driving millions of website visitors and thousands of customers for various software and online education companies.

Tyler is the Founder of Influence And Scale, a company that provides training and consulting services to help other entrepreneurs create educational online workshops to attract new clients. Tyler and his wife have also worked together to build Early Years Thriving, a professional development company that provides workshops and training to thousands of Early Childhood Educators across Canada.

Find Tyler Online:

tylerbasu.com

Twitter is an important tool for building relationships, engaging with others, and even selling products and services. However, many people find it difficult to use the platform effectively for their own business growth. They often don't understand how to create content that resonates and convert followers into customers.

Or worse, they think they need to have a huge following for Twitter to pay off for them and their business. In this episode, we're joined by JK Molina, a Twitter expert who shares his insights on using Twitter as a selling channel.

JK reveals the key steps needed when it comes to leveraging Twitter for driving sales: from creating compelling content to understanding the correct timing of posts. He also sets out why having a big following and getting lots of engagement on your posts isn't necessary in order to make money through Twitter. 

Connect with and follow JK on Twitter at twitter.com/onejkmolina

To build a thriving business, it’s not enough to be great at what you do. You need clients. And client come as the result of a well-planned marketing strategy, dialed-in messaging that meaningfully speaks to your ideal client, and a traffic plan that's built around key metrics and is continuously monitored and managed to improve your ROI.

Over the past 15 years, Ami Sanyal has helped over 430 brands connect to millions of prospects online. One recent project had a ROAS of 1166% in the first month. Ami is the co-founder and owner of The Uncommoners Club, where he works with coaches, consultants, and other professional advisors.

Links Mentioned:

The Uncommoners Club

Ami on LinkedIn

How do you put your paddleboard shop on the map and build an enthusiastic community around it? The answer starts with local SEO. And it's where our story starts in this episode of More Perfect Marketing.

From crushing door-to-door sales and building companies that break track records for lead generation to owning and operating multiple paddleboard shops and publishing his own magazine, LMH Agency CEO Danny Braught knew he was born to be an entrepreneur from a young age.

After partnering with industry-leading creatives to produce stunning photography and media for his then-publication Boarders Magazine, he started LMH Agency, bringing innovative digital marketing and advertising to his local community. Mentoring his team and clients to consistently get outside their comfort zones and build a big vision for their lives gives him a contagious energy and drive that helps him break barriers time after time.

Links mentioned in the episode:

LMH Agency

Danny on LinkedIn

When you are shopping around for a marketing agency, there are several different ways to decide which agency to go with. You could shop based on pricing (often the worst way to decide). Or perhaps you could consider capabilities and services offered by the agency. But have you ever considered hiring an agency based on the background of the people who work there... and their unique understanding of YOUR business?

That's exactly how Eli Rubel decided to position his agency, staffed by former in-house marketers from startups and technology companies.

Eli is the CEO of MatterMade.co and has served as a marketing advisor to companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to Matter Made, Eli was the founding CEO where he led Glider through a successful acquisition to FPX.

Links Mentioned:

mattermade.co

Eli on Twitter

Eli on LinkedIn