More Perfect Marketing

When it comes to marketing a business, "reverse engineering" can be an effective way to figure out the best approach. By understanding who your target audience is, where they are located, and what your business does, you can create a strategy that will help you reach them in the most effective way.

Reverse engineering allows you to analyze the data and create a plan that is tailored specifically for your business. It also helps you identify areas of opportunity and figure out which channels are best for reaching your target market. With this knowledge in hand, you can develop a comprehensive marketing strategy that will get results.

Our guest for this episode, Dan Peterson, is a serial entrepreneur, sales guru, and digital marketing expert with over 20 years of business management and ownership. In 2012, he founded FlipSwitch Social Media, a boutique digital agency which focuses on helping small to midsize companies find their brand's voice and amplify it using the power of social media.

FlipSwitch currently serves a client base which spans from coast to coast, comprised of businesses from virtually every industry.

Dan resides in the Chicagoland area with his wife, Amy, and three daughters (Kylie, Taylor and Brooklyn), and one 19 year old dog, Izzy. You can follow him on most social media platforms under the moniker "Dan Peterson Official", and can also find him as a guest on a variety of podcasts, speaking on topics of life, fatherhood, entrepreneurialism and of course, digital marketing.

Links from this episode:

www.flipswitchsocialmedia.com

Podcasts are becoming increasingly popular as a way to reach potential customers and build relationships with them. Hosting or guesting on a podcast can be a great way to grow your business, but it's not always about selling to the listener.

That’s because often your ideal audience is the person your are interviewing or being interviewed by. In this episode we go behind the scenes to understand how to use podcasts most effectively for business growth.

Our guest is Michelle Abraham, founder of Amplifyou, described by Shark Tank alumni Kevin Harrington as North America’s top podcast management company.

Michelle and her team specialize in helping visionary entrepreneurs make, market and monetize their podcasts while making a lasting impact. They have been nominated and won countless awards and have launched & managed more than 400 podcasts in the last few years.

Links mentioned in this episode:

www.amplifyounetwork.com

https://www.amplifyou.com/blueprint/

Other episodes about podcasting:

Ep. 171 – The One About Relationship-Based Business Building (with Ben Albert)

Ep. 125- The One About The Hub & Spoke Podcasting Framework (with Josh Tapp)

Ep. 23- The One About Creating Strategic Alliances Through Podcasting (with Phil Pelucha)

Ep. 21- The One About Podcasting for Business (with Naresh Vissa)

As the saying goes, 'facts tell, stories sell." Stories and storytelling are powerful tools to engage customers and build relationships. They can be used to evoke emotion, create an emotional connection with the audience, and help businesses stand out from their competition.

Storytelling has been used for centuries to capture attention and build trust. In today's digital world, it is even more important for businesses to use stories in their marketing efforts in order to reach their target audience. Stories can be used in a variety of ways such as through video content, social media posts, website copy, email campaigns, and more.

In this episode, we welcome Cathy Goodwin, a former college professor, who now helps clients create a compelling marketing messaging through stories.

Links mentioned in this episode:

cathygoodwin.com

Cathy's 5 Archetypes

Cathy's Strategic Storytelling Podcast

Many businesses today make the mistake of focusing on customer acquisition, when in reality it is too costly and unsustainable in the long run. This has led to a shift from simply acquiring customers to lifecycle marketing, which is highly effective and often more affordable.

Lifecycle marketing focuses on understanding why your customers buy and then using that knowledge to inform your marketing activities. It allows businesses to establish deeper relationships with their customers which goes far beyond just acquisition.

Our guest, Valentin Radu, is a former eCommerce entrepreneur and founder of CVO Academy and Omniconvert. He's worked with thousands of eCommerce companies to improve their business by emphasizing Customer Value Optimization as a new category.

Learn more about Valentin:

https://theclvrevolution.com/

https://www.omniconvert.com/

LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may drive actual success forward.

Rather than sending out countless connection requests or messages, aiming for quality over quantity is the way to go when using LinkedIn. Showcasing your best work, posting interesting content relevant to what you do, networking with the right people, and using LinkedIn as an opportunity to demonstrate your expertise can be far more effective.

In this episode, we welcome Mary Henderson, a is a Transformational Leader and an internationally recognized Personal Branding & Online Business Specialist.

Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.

Learn more about Mary:

https://30dayauthorityaccelerator.com/

https://www.maryhendersoncoaching.com/

https://www.linkedin.com/in/maryhendersoncoaching/

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way.

Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time."

As a key business builder at Boardroom Inc. with founder Marty Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Xcelerator. He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events.

The only thing Brian loves more than direct marketing is his family.

And umpiring baseball is right up there with direct marketing.

Find Brian Online:

briankurtz.net

overdeliverbook.com

Relationships are central to the way many businesses grow. And one of the best ways to develop relationships with other professionals is through podcasting. With podcasting, you can have conversations with potential customers, partners, industry influencers, and even investors. It's an effective way to show your expertise in a particular topic or share your brand story.

Of course, podcasting isn't just about connecting with people - it also provides an opportunity to promote your business through content creation too! And, that's part of the story behind this episode's guest, Ben Albert.

When Covid hit, Ben was furloughed from work. He found himself down and out, staring at an empty handle of Jim Bean Whiskey. He was unemployed, depressed, and felt unworthy.

Hesitantly, he opened his Macbook and started reaching out to strangers on Linkedin. This spearheaded his entrepreneurial journey. 

The rest is history. 

Now Ben hosts a network of 5 podcasts called “Real Business Connections,” runs a massively successful marketing firm, Balbert Marketing, and has replaced his established sales income in just over a year. Ben found his way.

You can do all this too!

It lights Ben up to help people, just like you, find YOUR way. Ben loves to help businesspeople find the essence of who THEY are and empower them and their companies to make their mark in this world. None of us deserve to feel small, unworthy, or invisible.

This is why Ben chose a career in marketing. Ben has found in marketing. He has a unique opportunity to empower business people to reach the RIGHT community, the RIGHT clients, and the RIGHT partners, who share the same beliefs and values as YOU. So you can scale above your highest potential, in turn, filling up your pockets AND your soul. 

Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.

Ben is on a mission to actually move the needle on one million lives, one conversation at a time.

Find Ben Everywhere:

Balbert Marketing:

http://balbertmarketing.com/

Real Business Connections Podcast:

https://realbusinessconnections.com/

Free Consultation/ Meet and Greet: 

https://calendly.com/balbertmarketing/zoom30 

​​Linkedin: 

https://www.linkedin.com/in/balbertmarketing/ 

Facebook: 

https://www.facebook.com/realbusinessconnections 

https://www.facebook.com/balbertmarketing 

Instagram: 

https://www.instagram.com/realbenalbert/ 

Youtube: 

https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ/videos 

Apple Podcasts:

https://podcasts.apple.com/us/podcast/real-business-connections-network/id1537115928 

Spotify: 

https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=5294f3445d964e25 

In today's digital landscape, public relations is no longer just about getting media coverage in traditional outlets. It’s also about leveraging social media and owned channels to effectively engage with customers and build relationships that last.

That means the role of PR has become increasingly important in helping brands create meaningful connections with their target audiences. With the right strategy, PR can be a powerful tool in the marketing toolkit.

Our guest, James Foo Torres, is a renowned Public Relations Strategist, a host of a top 1.5% of podcasts in the world, a bestselling author, and an international bestselling author. He is best known as Foo, Founder, and CEO of Imperium Authority. Following his service in the Air Force, Foo launches his company with the mission of amplifying the positive impact of exceptional leaders.

Foo always aspired to be an entrepreneur and run his own business. Born and raised in Puerto Rico, his firm is popular in America and gaining international notoriety. In the last few years, Imperium Authority has helped accelerate the growth of a wide spectrum of brands and companies in various markets. The special sauce is leveraging a journalistic ‘AP style’ of writing to create newsworthy content and publicity strategies for brands in all major industries, from technology to finance, business strategy, and Web3.

Find Foo Online:

LinkedIn

imperiumauthority.com

Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it.

And when you're trying to connect with prospects, the last thing you want to happen is to confuse or intimidate them because you are using language that's too technical for them to understand. On this episode, we dig into the importance of speaking the language of your ideal customer so that you can make meaningful connections with them and avoid having them run for the hills because they didn't understand your industry jargon.

Our guest is Rachel Foster, a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s worked with leading tech brands including Ricoh Canada, SoftwareONE, and Citrix.

Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs.

Find Rachel at freshperspectivewriting.com

Creating content at scale can be a major challenge. When looking for writers, finding someone with the right skillset and understanding of SEO can be difficult and hiring someone full-time may not always be the best solution.

Using a content service or marketplace can have issues with quality or requiring too much direction from the user. AI writing tools are great for speeding up production but still require laborious work, lots of fact checking, and they come with the risk of AI detection.

Lastly, cost can also be prohibitive when it comes to content marketing on a large scale. For example, a single blog post can cost hundreds of dollars on top of the time put into researching and writing.

On this episode, we chat with Justin McGill who built a 7 figure marketing agency, succeeded and failed with multiple SaaS products, and is now running a rocket ship with Content at Scale, an SEO-focused content creation platform.

Check out Content at Scale and get get 20% MORE post credits on any plan you choose at https://baermktg.com/atscale (David's affiliate link)

Find Justin Online:

https://linkedin.com/in/jus10mcgill

twitter.com/jus10mcgill