More Perfect Marketing

In the small business world, there's a lot of talk about "lead generation." But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on "demand generation."

The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business-buyers) prefer to shop and buy.

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation,

Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

Links mentioned in this episode:

Growth Mode Marketing

The Demand Gen Fix Podcast

Deanna on Linkedin

When you've got the right information available to you, it's possible to make meaningful (and, hopefully, profitable) decisions. For retailers, some of the best information they've got comes in the form of customer data.

Customer data can tell you things like who has bought, what they've bought, how frequently they've bought, the value of their transactions, and more. And with the right data, it's possible to formulate targeted marketing campaigns to get current customers spending more.

This approach is at the core of the work Luke Barta does in his role as CEO of Omni Digital Group. In just 3 years, his company went from a basement to 15 employees helping their 100+ retailer clients grow double digits % year over year!

Learn more at omnidigitalgroup.com

Sometimes a shift in a business's marketing focus can be the key to success. Changing up the marketing approach can open doors to new markets, help make your company stand out from competitors, or keep up with customer preferences and trends.

Plus, if done right, changing the focus of your marketing strategy can make your brand feel fresh and draw in more customers while pleasing existing ones.

So, it's no wonder why businesses might decide to shake things up when it comes to their marketing focus – all in pursuit of successful outcomes. How to accomplish this shift is the focus of this episode.

Our guest, Dustin Brackett, is the Founder and CEO of HIVE Strategy, a Diamond HubSpot Solutions Partner agency, and HIVE Hub, a fractional HubSpot admin service, as well as author of Market Like a Human (launching Spring 2023).

He is focused on creating marketing strategies and campaigns that create a human connection.

Links mentioned in this episode:

hivestrategy.com

Find Dustin on LinkedIn

Influencer marketing is nothing new... though the medium where we find influencers today is rather different from the past. It could be argued that the "original" influencers were the ones with the power of the press. Publishers, columnists, and traditional journalists were able to leverage their relationships with public figures and companies in order to gain exposure for their stories or campaigns.

As media technology progressed, so did the concept of influencer marketing as social media platforms enabled people from all walks of life to become influential voices online. Fast-forward to today and influencers are now a massive industry, with celebrities, bloggers, YouTubers and everyday people making money through sharing their views and opinions on products or services. In many ways, the definition of “influence” has changed since those early days; it is no longer limited only to traditional journalism or those with strong relationships but rather open to anyone who builds an engaged following online.

In this episode, we chat with Danielle Wiley, who as the founder and CEO of the agency Sway Group, supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.

www.swaygroup.com

Imagine a small local business being able to tap into a network of well positioned influencers. Specifically college athletes. Thanks to a 2021 Supreme Court ruling, these young influencers now have the ability to earn money for endorsing products and services, just like professional athletes.

This creates a win-win situation for both the influencers (who are now first fully empowered to make money on their brand) and the business owners who can benefit from the new influence marketplace.

On this episode, we welcome Ray Austin, to discuss this new opportunity, and explore several other innovative ways he's helping connect athletes to businesses and consumers.

Ray is a former professional football player for the Chicago Bears and the New York Jets. He's also an established actor with his current role on FOX's new hit show "The Big Leap" as Treycen.

Ray is the Co-founder & Commissioner of the Fan-Controlled Sports & Entertainment (FCSE), a mobile sports technology platform and the world's first fan-run pro sports and entertainment company

Ray is also Co-Founder and the Chief Brand Officer of ATHLYTR , a NIL (name, images, likeness) Athletic Platform to help ALL student athlete's grow their brand through NIL.

Find Ray Online:

rayaustin36.com

ATHLYT.co

Fcf.io

The healthcare and wellness industries have a complexity uncommon to most other businesses. That's because they involved additional layers of referrals and gatekeepers, not to mention varied degrees of accessibility based insurance, networks, specialties, etc.

So imagine the added challenges faced by those involved in marketing within these industries. Actually, you don't have to imagine, because in this episode, we introduce you to someone who has been at the center of this complex marketing mix since the early 2000s.

His name is Mike Seyfer, and he's a healthcare CEO focused on brand and organizational transformation, leads both Hailey Sault, the digital performance marketing firm for health and wellness brands, and The Institute for Healthcare Excellence, creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.

He is co-founder of the Believe in Better Project, an annual workshop bringing together some of North America’s leading health visionaries to perpetuate the continued transformation of a healthcare system in crisis, is co-host of the Hailey Sault “Believe in Better” podcast, and a frequent speaker on the subjects related to brand and cultural transformation..

Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.

Find Mike at haileysault.com

Strong businesses result from strong relationships and long-term loyalty among customers Creating relationships takes work, but it's not hard. And with some simple systems in place just about any business can turn simple and impactful gestures into consistent sales from devoted customers.

Kandas Rodarte is a digital marketing pioneer, award-winning speaker and metastatic breast cancer thriver. Kandas developed a relationship-based marketing system that resulted in a continuous flow of repeat business and referrals for her family-operated custom furniture company. She calls this the Marketing Colander, and it is the cornerstone of her coaching practice today.

Find Kandas Online:

gratitudegeek.com

relationshipmarketingcoach.com

There's a lot of cool software online these days designed to help build your business. However one of the big problems that continues to get even bigger is very few of these tools are integrated with or talk to one another. In addition many businesses use their website as their main hub, but separate tools are used to build their marketing pages. This setup can penalize a business greatly. On this episode you'll discover why and what can be done about it.

Jordan is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.

Discover dropfunnels.com

Not all lead generation is created equal. The fact is that many lead generation companies deliver quantity rather than quality. And those services which do deliver the goods, bringing their clients qualified leads, rarely have any sense of what happens with those leads after they are turned over to their clients. As a result a lot of great prospective customers or mishandled, never to convert into realized customers.

Alex Oliveira sees lead generation differently than most in his industry. He is the owner of a lead generation solution called prediq.io. But more importantly, he is a dad to 4, a husband, an entrepreneur, and an information junkie.

Alex is a passionate guy who loves business and really loves helping business owners turn their passions into profits. He has spent the last 12+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. He always welcomes a challenge and is relentless in the pursuit of innovative marketing strategies that actually work.

Find Alex Online:

prediq.io

dadpreneur.co

LinkedIn

How do you decide between products to buy on Amazon? What about which hotel you'll stay in when traveling? The likelihood is you do what most people do... you look at ratings and reviews. In fact, ratings and reviews are so important to the way we buy things, Google has baked them into their search results.

With 27 years of experience in search engine optimization, you would think that Stormy Knight would have a mumbo-jumbo pile of technical complexity to share. But instead, she has distilled all of her experience down to the simple basics that any small business person can understand and implement.

Having worked as a speaker for the launch program for Google My Business, Stormy knows what small business owners want to hear: "Make it understandable and make it implementable" is her motto.

According to Story, the secret to small and medium local service and retail businesses succeeding online is simple. 

1. Tell Google WHY your company is the best choice in search results. 
2. Tell searchers WHY your company is the best choice to buy from - by building a strong review profile.

Find Stormy Online:

5starsfast.com

LinkedIn