More Perfect Marketing

Email newsletters can be an extremely effective way to reach out to your customers and followers. However, it's important to have a well-thought-out strategy in place before you start sending them out. In this podcast note, we'll discuss some of the key things to consider when creating an email newsletter strategy.

Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.

Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience.

Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.

Jennie Wright's Website

Jennie on Instagram

Jennie on Facebook

Jennie on LinkedIn

In a world full of noise and distraction, how can you make sure your business stands out? One way is to use storytelling elements to create a unique and authentic message.

Storytelling is a powerful tool for marketing because it helps people connect with your brand on an emotional level. When you tell your story in a way that is genuine and authentic, it resonates with your audience and creates a connection that can’t be faked.

Aleya Harris, CPCE is a powerhouse Storybrand Certified Guide, BioEnergetic Business Coach, empire-building owner of Flourish Marketing, sought-after marketer, award-winning speaker, mic-drop copywriter, and woo enthusiast.

She’s committed to helping entrepreneurs differentiate themselves through radically authentic messaging strategy and copywriting.

Flourish Marketing

Aleya on Instagram

Have you ever been driving and gotten a notification on your phone about a sale going on at a store near you? That's thanks to geofencing, a technology that uses GPS or RFID to create a virtual fence around a specific area. Once you enter that area, you can start receiving notifications about deals, events, or anything else that's happening in that area.

Geofencing is a powerful marketing tool because it allows businesses to target their customers with pinpoint accuracy. By using geofencing, businesses can send messages to people who are currently in their store, or who are within a certain radius of their store. This makes it the perfect tool for local businesses who want to drive traffic to their store.

For example, let's say you're a restaurant owner and you want to offer a special deal to people who are currently in your restaurant. You can use geofencing to send them a notification about the deal right on their phones. Or let's say you're a retailer and you want to offer free shipping to people who are within 10 miles of your store. You can use geofencing to do that too!

The possibilities are endless, and geofencing is quickly becoming one of the most popular tools in marketing.

Justin Croxton is the CEO of propellant media, a digital advertising and tech company, based out of Atlanta and Charlotte, specializing in geofencing.

Visit Propellant Media

On this episode, we'll be exploring the role of design and the way businesses represent themselves visually. We'll also dig into why it's often wise to leave the design work to the professionals.

Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design.

She is the founder and owner of YKMD.

With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.

Yanique currently sits on the Executive Board of the Graphic Artists Guild, where she was elected National Treasurer by the organization’s membership. She is also the International Council of Design delegate, representing the Guild and teaching graphic artists at varying international conferences and meetups. She is an acknowledged contributor in the 15th and 16th editions of the Graphic Artists Guild’s Handbook: Pricing and Ethical Guidelines, a national reference book for professional graphic artists and agencies.

Book a time to talk with Yanique at https://theykmd.com/15min-disco

Business today is being dramatically reinvented by digital transformation and our customer's ability to shop from anywhere. As a result, there is greater pressure to be easily discoverable online.

But it's not just being discovered that matters.

People also need to trust you and your business. This means helping them before you start selling to them, and being transparent and honest with them at all times.

Only by establishing trust can you hope to create lasting relationships with your customers and achieve long-term success in your business.

Jesse Ringer is the founder of Method and Metric, which he launched in 2017. For over 10 years, Jesse has helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

Jesse's passion for progression, creativity backed by data, and the democratization of tech have led me to build an agency focused on connecting data and people in an ethical and forward-thinking way.

He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

Find Jesse at...

Method And Metric

Twitter

LinkedIn

Live streaming can be a great way to connect with your audience, but it can be difficult to keep everyone engaged. But what if you had a way to increase engagement and interactions with your audience - allowing them to actively participate in the event?

That's the question serial entrepreneur Lux Narayan was struggling with when he co-founded StreamAlive.

Lux is a fascinating guy. Founder of several companies, TedTalk speaker, author, and now the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive.

With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.

Try Stream Alive

Did you know that great marketing happens as the result of systems and processes? It's true. That's because a solid marketing system helps to ensure consistency, efficiency, and ultimately, success.

Jack Turk, the World's Fastest Copywriter, is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business.

He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more.

writekillercopyfast.com/3steps

You know that saying about people doing business with people they know, like, and trust? Well, in this episode we explore how that idea plays out through marketing in a connected (and at the same time disconnected) digital world.

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor. Bryan also created a global movement and is known for his keynotes, book, and talks on “There Is No BtoB or B2C: It’s Human-to-Human, H2H.

Brian is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.

Learn more about Brian at bryankramer.com

"Hard work is only a tiny portion of what actually generates happiness and success in our lives." Those are the words of our guest, Mickey Anderson, a marketing and sales strategist and conversion copywriter.

In this episode, Mickey and David explore the idea that "less is more" in marketing. And how it's possible to streamline your efforts and still build a powerful and profitable business.

Mickey has done work for global enterprises, large, medium and small businesses, nonprofits and trade events. As a military wife, mother and agency owner, she found herself burnt out...extra crispy after maternity leave, working twice as hard to keep whatever measure of success she achieved.

Mickey then took everything she learned about helping others work less and make more and transformed her business and life the way she had for countless clients. She now educates, coaches, and speaks across the country, helping small business owners and entrepreneurs hustle less and profit more.

For free resources, tools and tips to hustle less and profit more, visit Mickey's website at heymickeyanderson.com

When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers.

In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an active journalist during his undergraduate years. That;'s when he was introduced to the world of freelancing, and eventually to content marketing.

AbdulGaniy's quest to contribute to the content marketing industry led him to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, and ReadWrite, among others. His writing has also been featured on brands like Moz, Coschedule, G2, Databox, and Smart Insights.

In January 2021, he founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups, with a goal to help his clients acquire more users and grow MRR using ROI-driven content marketing.

Discover all the great content from AbdulGaniy and his team at yourcontentmart.co